In 2016, I wrote around 20 posts about prospecting tools and tactics. I decided to prepare a little synthesis of the prospecting know-how I’ve shared with you so far. Here’s the outbound prospecting process divided into 5 steps.
Inbound vs Outbound – this seems like an endless dispute to me. On the one side, you’ve got people who claim outbound techniques are just wrong and unethical, whereas inbound is the only effective way to generate new valuable leads. On the other side, there are people who strongly advocate outbound, because that’s what has really worked for them like no inbound tactic before. So whose advice are we supposed to follow? Which one works better in B2B: inbound vs outbound marketing?
In the renaissance of cold emailing, some companies made outbound lead generation the core of their business. We call them lead generation agencies, as they offer the service of generating B2B leads for the sales teams of their client companies.
The agencies send numerous emails and follow-ups in behalf of their clients. Managing so many cold email campaigns at the same time can be a real drag. That’s why we’ve implemented a separate set of features dedicated to lead generation agencies in Woodpecker.co. Here’s how you can handle all your clients’ campaigns within Woodpecker’s agency panel.
Master the art of targeting and you’re bound to unleash the full potential of your cold email campaigns. Here are 4 good reasons why targeting should become your core practice for cold emailing, because it influences everything from locating customers to crafting personalized messages that engage and convert.
This is a guest post by Piotr Zaniewicz, CEO @RightHello. If I was to create a list of experts on lead generation, or B2B outbound sales process, Piotr and his team would definitely be in top positions. If you’re not sure what targeting is and why you need it for your cold email campaign, make sure you don’t skip this one.
Whereas a well-crafted subject is the key to boosting our opening rates, the CTA (call to action) is the key to boosting the reply rates. That’s the sentence, or a question, the addressee reads at the end of our message. That’s the part that makes them undertake some action – send us a reply, click the provided link, sign up for a trial. If you want to know how to write effective CTAs, keep reading.