Quality cold emailing is a skill to be learned. It cannot be learned overnight. It takes months and years to learn how to write and send cold emails that work. And the learning never stops, really. It’s a process of constant improvement. And during the process, you constantly look for guidance, inspiration, and advice based on experience. Below, I’m sharing with you my list of 10 cold emailing resources including books, ebooks, blogs, and a YouTube channel that are helping me in my learning process.
5 tools to improve your cold email campaigns
Here’s another blog post for you. This time the one everybody loves to talk about — tools. I asked one cold email sender about his recommendations and he quickly put this blog post together. Learn what he uses to send his cold email campaigns.
7 Little-Known Woodpecker Features, and Do you Use Them?
Who doesn’t love discovering new app hacks or using features that could help them? I’m sure there’s a tech-savviness inside of most of you. And most of you would love to find out whether you use the app to the fullest. We have some app hacks for you. Let’s find out if you know about them.
A Pain of Cold Emailing in Finance/Real Estate, and How to Overcome it
What differentiates cold emailing from other types of 1-to-1 outbound practices is that a huge chunk of a cold emailing process can be automated. You just come up with an email copy, insert a few snippets, add your prospects, and there you have it. A campaign is ready to be sent. You don’t need to send it manually. Still, outreach by email may quickly backfire when you riddle your copy with words that trigger SPAM filters.
Words such as ‘insurance’, ‘financial’, ‘medicine’, ‘mortgage’ all alarm SPAM filters. But what if that is a vocabulary you use constantly in your profession? What to do then?
4 Things You Need To Know When Choosing An Email Provider
To send outreach emails you need… an email account. How to choose one when a list of potential email providers goes on and on? What should you consider before setting up an email account? Let’s find out.
How to Analyze Campaigns Beyond Open Rates?
Have you ever wondered how to track link clicks in your campaigns? Seems Adam has found a way when he worked on outbound campaigns at Livespace. It’s a tactic borrowed from marketing. You just put UTM tags and monitor your campaign in Google Analytics. Read to learn from Adam how to do it.
Customer Case Study: How Katallyze.io Uses Email to Help their Clients
I got the pleasure to talk with one of our customers, Kwesi from Katallyze.io, who uses the Woodpecker Agency Panel. Kwesi answered all of my questions about cold emailing at their company, and I’m sure you can get a lot of useful advice from it.
Let’s jump straight to the interview.
Quick Legal Guide to Email Outreach: 6 Rules to Follow
As with any form of business communication, there are a couple of rules you need to follow to make your email outreach professional. I took some time to research the requirements for a proper email outreach in countries, such as Canada, China, Australia, New Zealand, not to mention the United States (with recently updated California law), Norway, Germany, Switzerland, and of course, the rest of the countries that are a part of the European Union (read about GDPR here).
How to Land High-Quality SEO Clients via Cold Emails
For any SEO agency to thrive, it needs a steady flow of customers. Recently, I’ve been contacted by Rad Basta, CEO of Four Dots, who kindly described how an SEO agency can do to get high-quality clients.
Here’s what his process looks like.
5 Ways our Sales Team Cooperates with Marketing for Better Lead Generation
Marketing and sales used to be portrayed in stark contrast. Nowadays, there’s an ongoing trend to go for “sales and marketing alignment” — that is, making the two teams work together. There’s little information on how to do it exactly. Many focus on improving the flow of information between the two departments. Is that all that can be done?
Today, I’ll show you a couple of ways the Woodpecker marketing and sales teams cooperate to create a streamlined lead generation process.