The value proposition is probably the most difficult part to craft well in an email. Why? ‘Cause if it sounds even a bit salesy – the prospect may get scared off. Too blurry – the addressee may not get what we want from them and become disinterested. Too personal – it may just seem creepy. So how should it sound so the recipient gets actually intrigued and wants to reply?
Time to get back to the longest-running series on the Woodpecker blog. Last time we reviewed Hunter.io. Today I have another long-standing app for you. It’s Norbert, one of the most popular email finder solutions, so we couldn’t skip it in this series. Let’s see what his co-founder, Sujan Patel, has to say about it.
Outbound emailing requires a lot of research into a target group and A/B testing before it can take off and become truly predictable. It’s not unusual that a sales team (ours included) loses its motivation before that happens. Either that or they lose focus and target prospects ad hoc, just to get their numbers right. There is something that helped us. It is a proper goal setting.
I would say that for a business like ours to thrive in the internet era, it needs three things: a website that converts, testimonials from happy customers and a steady flow of targeted visitors. Out of the three, the most tricky to get is the last one.
You can improve website conversion rates by running A/B tests. You may encourage people to leave you testimonials with an email plan. But how to get a growing number of visitors who fit your target? In this post, I share one idea that can boost your website visits. Enter: cross-promotional partnership.
A couple weeks ago, Meg published an article about how recruiting firms use Woodpecker Agency Panel. Nonetheless, you don’t need to be a staffing agency in order to create talent sourcing campaigns in Woodpecker. So, if you want to get into a proactive hiring process, here’s how to write a script for a recruiting email.
How many times have you come across an interesting product while googling a solution to your problem? You considered buying but had some objections and boom – you read a testimonial from a business like yours that resolved your doubts. You decided to make the purchase…
How to replicate that for your business? I’m gonna show you now.
Have you heard about “Ask Me Anything” sessions hosted on social media sites and forums like Reddit, Growth Hackers, Quora or during live streaming on Facebook or YouTube?
Essentially, an “Ask Me Anything” session (abbreviated to AMA) means that you – a question taker – stay online for a defined set of time, answering all questions that come up from your audience. It’s a popular marketing strategy to hold AMA sessions with some well-known specialists and get leads.
Even though a primary use case of Woodpecker is conducting email outbound, our team stumbles upon other, fascinating use cases from time to time. One of which is using Woodpecker to simplify the work of a recruiting agency.
Without writing anything more, this blog post is for you, dear recruiters, hope that you will find it helpful in organizing and keeping track of your email outreach to individual job seekers and employers in need of a new hire.
When I look at our Google Analytics data, I can see that the vast majority of our website visitors that become leads come from organic or paid search. And I believe that it’s similar in your case. The internet users run a query in Google and your website comes up among other results. That’s why I believe your website can be one of the surest lead generation tools at your disposal. Let’s learn how to do it.
A lot has been said about the importance of face-to-face communication when trying to connect with business partners or potential customers. That’s why we attend various conferences, meet-ups, and networking events. It’s all in the name of forging strong relationships that will push our businesses forward. Networking works perfectly for that, I must admit.