Cold Email Deliverability: There Is Still A Lot to Learn – Webinar Recap

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Not so long ago, we organized a deliverability webinar, which some of you might have had a chance to watch live. Deliverability plays a crucial role in the effectiveness of cold email campaigns, so no wonder it’s such a hot topic. Our Woodpecker Team Members, Margaret and Mike, talked about three layers of deliverability: technical settings, email copy, and campaign settings in Woodpecker. In today’s blog post, we answer the 8 top deliverability questions that were raised during the webinar.

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7 Cold Email Writing Services to Use, and When You Need Their Help

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Cold email writing is a skill and like any other skill, you need to hone it before you can call yourself an expert. But what if you cannot devote enough time to master that skill? What to do then? You can search for ready-made email templates in Google, and use the one you like. Yet, it’s a risky maneuver. Your prospect may have already received the exact email template from somebody else. I wrote some time ago that it’s not a good solution.

Fortunately for you, there is yet another option – using one of the services that specialize in cold email writing. Such a service can cost a bit, but there are two scenarios when a cold email writing service is a godsend.

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Prospect List Building Tools Review Vol. 12: LeadFuze

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And here’s another part of our Prospect List Building Tools Review series. This time we’ve got a big fish. Pioneers in the field, present on the market since 2014, coming from the US and focusing on quality data for years  LeadFuze. It was a real honor for me to talk to Justin McGill, founder and CEO of LeadFuze, and I’m glad he accepted the invitation to our series of reviews. Read his answers to my questions below and see what I’ve found about the prospecting tool he’s built together with his team.

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These Are 6 Tips to Shape Outbound Sales in 2019

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It’s almost time to say goodbye to 2018 and welcome 2019. The end of the year is fast approaching. 2018 has flown by and with year-end closing in, it’s time to start making plans for the future.

Looking back at the passing year, we can definitely say that there’s been a lot going on; from a worldwide concern about personal data protection, through a data-driven approach to selling, to an all-bound lead generation and “smarketing”.

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A day in the Life of Woodpecker Sales Development Team

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Sales development team is a crucial element of a SaaS company like Woodpecker. It plays an important role in business growth and revenue generation. Let’s take a look at the backstage of their job.

I’ve prepared this post in collaboration with Yurii Veremchuk, the Head of our Sales Development Team, who shared some first-hand insights into the day-to-day work of his team and the challenges they face, described the tools that improve their efficiency, and gave his advice for B2B sales newbies.

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What is the Risk of Embedding an Image/Video into B2B Email?

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I’m sure you’ve read somewhere on the web that putting personalized visuals into cold email copy is the next big thing in email outreach. There are a lot of case studies that vouch for their effectiveness in increasing reply rates. Even here at Woodpecker blog, we have a guest post about including GIF into B2B emails. But is it worth the effort? What could go wrong? How to do that? Let’s see.

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