How We Found our Prospects on Quora: Vol. 1

Before you venture into prospecting, you should have an ideal customer profile in place. However, what if you have an ICP worked out and you’re stuck not knowing where to search for prospects?

Today, I’ll show you that the online places you enjoy being at can lend itself perfectly to building a quality contact list. And that’s based on Wojtek’s, Head of Outbound Sales, experience.

Continue reading

How We Use Woodpecker for Inbound Sales

I write a lot about cold email outreach automation, which is a part of outbound sales. But today I’ve got something quite different that I want to share with you. I want to show you how our own inbound sales team uses Woodpecker to contact people who have signed up for a free trial. This is something I believe played a huge role in getting Woodpecker from 1 to 1000 B2B customers in 2,5 years. Keep reading to learn more about the whole process and see some email templates.

Continue reading

How We Actually Rework Our Ideal Customer Profile

At the beginning of 2016, I wrote about the Ideal Customer Profile (ICP) framework that we adopted at Woodpecker and about the way we worked on our marketing personas. At that point, we had around 100 B2B customers.

Our customer base has grown to 1000 since then. And it has obviously changed a bit, too. Here’s about how we actually measure the changes in our customer base in order to constantly rework our ideal customer profile as our company grows, and why it’s important to keep the ICP up to date in general.

Continue reading

Celebrating 1000+ Customers at Woodpecker.co

 

1000 customers woodpecker.co

 

This month, we hit the magic number of 1000 B2B customers at Woodpecker.co. We decided to celebrate in a very special way. This time, instead of preparing a rough-numbers report, we decided to surprise you with a natural science article about great spotted woodpecker’s vs. Woodpecker.co’s life cycle. Check in what ways Woodpecker resembles its natural counterpart and learn more about Woodpecker’s symbionts (a.k.a. customers).

Continue reading

What Mail Merge Custom Fields Can I Use for Clever Outreach?

Mail merge fields, custom fields, dynamic fields, snippets however you call them, successful cold email outreach can’t be done without them. These are just the pieces of information about each of your prospects that can be merged into your email templates to make your messages catch people’s attention. In this post, I’m sharing some ideas for custom fields, other than the traditional first name and company name. Learn where to find them and how to add them to your prospect base for more effective personalization at scale.

Continue reading

Lean Approach to Email Outreach, or How Big Should My Cold Email Campaign Be?

Our users sometimes report to us that they couldn’t find enough time to run their outbound campaigns. Yes, a well-thought-out cold email campaign takes some time to get prepared. But what we often observe is that cold email senders want to go large from the very beginning: have a prospect base including thousands of addresses, an 8-touch email sequence with A/B testing, and so on. In this post, I’m going to show you why it’s more beneficial to start small. Check out what we call the lean approach to cold email, and why it’s worth testing.

Continue reading