7 Common Email Etiquette Mistakes You Need to Avoid When Writing Cold Emails

Although for many of us writing an email comes without much difficulty, it may be beneficial to stop, review what we’ve written and think how others may perceive it. As we’ll see in this post, we may commit a blunder without even knowing.

Gloria Kopp authored a blog post for us about typical email faux-pas.

Let’s dive into it.

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Customer Case Study: How OBO Agency Uses Email Automation to Triple Their Clients’ Pipelines

Two weeks ago, I wrote here about the 65 interviews we’ve carried out among our customers. Today I want you to meet one of them. Doug Puccetti, Business Solutions Analyst at OBO Agency, has told me the story of how they found Woodpecker, fell in love with our agency panel, and became one of our most successful users. Read on to find out how they’ve managed to triple their clients pipelines using Woodpecker for email automation.

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65 Customer Interviews: How We Made That Happen & What We’ve Learned

When was the last time you actually talked to your customers? I don’t mean a sales call or a demo. I mean actually talking about their business, your business, and how the two virtually affect each other. Our Outbound Sales team has just finalized their their 3.5-month long project of customer interviews. Last week, they presented the results to the whole Woodpecker team. Here’s a report on how they carried out the interviews, what they’ve learned from all that, and how their findings will affect the whole company.

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How Leadberry Automates Email Outreach with Woodpecker

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There’s a group of prospects that visit your website at least once but they don’t take any action whatsoever. They don’t sign up for a free trial, they don’t sign up for a newsletter. Sometimes they might do that out of distraction, heavy workload, or absent-mindedness rather than them not liking your offer.

Zoltan Gero, our guest writer for today, believes it’s a perfect reason  a trigger to contact those prospects by sending them a not-so-cold email campaign. He describes a step-by-step process of contacting those companies using Leadberry and Woodpecker integration via Zapier.

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Connect External SMTP from Mailgun or SendGrid to Woodpecker

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We’ve recently launched an option to connect an external SMTP from two email delivery providers: Mailgun and SendGrid. If you have been using one of those services to send your business emails, now it’s easier for you to connect your SMTP to Woodpecker. If you haven’t been using those, and frankly have a hazy idea what it is all about, you may want to learn more from this post. Either way, keep reading to find out when it makes sense to use Woodpecker’s integrations with Mailgun and SendGrid and how you can actually benefit from that.

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A Guide to Personalized Email Using Individual Videos and GIFs

As I’ve said in the previous post, cold emailing isn’t easy. You need to run many tests, see what works and what doesn’t, until you find your own take on the process. Also, you’re competing for prospect’s attention with other “cold emailers”. To win, you may like to borrow practices from other email senders, be that email marketers.

Julia Samoilenko, Marketing Manager at Chanty, wrote a guest post about using videos and GIFs in email, an on-trend practice among email marketers. Of course, it won’t work on every group of prospects, but some of you may want to test it out. Maybe in follow-up emails?

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What to Do if You Feel Like Cold Emails Don’t Work for You?

 

Have you ever felt like that? You’ve sent a cold email campaign and you’ve got poor response. “Argh, this just doesn’t work for me…” I bet most of us have thought that to themselves at least once. In moments like that, we are usually demotivated and we feel helpless. We feel like we want to give up. But if you give up too soon, you might miss a lot of opportunities.

Before giving up on cold emailing, you can do at least 12 things to verify if cold emails really don’t work for you, or if they haven’t work for you because you were missing something in your approach. See what you can do.

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How We Found our Prospects on Quora: Vol. 1

Before you venture into prospecting, you should have an ideal customer profile in place. However, what if you have an ICP worked out and you’re stuck not knowing where to search for prospects?

Today, I’ll show you that the online places you enjoy being at can lend itself perfectly to building a quality contact list. And that’s based on Wojtek’s, Head of Outbound Sales, experience.

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How We Use Woodpecker for Inbound Sales

I write a lot about cold email outreach automation, which is a part of outbound sales. But today I’ve got something quite different that I want to share with you. I want to show you how our own inbound sales team uses Woodpecker to contact people who have signed up for a free trial. This is something I believe played a huge role in getting Woodpecker from 1 to 1000 B2B customers in 2,5 years. Keep reading to learn more about the whole process and see some email templates.

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