Introducing If-Campaigns: Send Follow-ups in Response to Recipient’s Action

illustration of app update a feather unedr maintenance

Today I’d like to share some exciting news with you. We’re releasing a new campaign model that will allow you to send follow-ups triggered by the action your prospect takes to add even more personalization to your campaigns.

If-campaigns, as the new model is called, are now available for all users. Let me explain to you how they work and what a breakthrough they are for your follow-up strategy and email deliverability.

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What’s One Thing That We Can Learn From E-Commerce About Sales?

illustration of upsellin or cross-selling in b2b

 

Although an e-commerce sales process greatly differs from the sales we’re usually cover here, I believe there are some tactics that can be taken from it and applied to our own B2B sales process. For instance, upselling and cross-selling on the order value. Let’s see how we can use e-commerce’s tactic of upselling and cross-selling and use it to boost our sales.

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A Quick Guide to Ramping Up Lead Generation on Twitter

Well-run social media accounts can boost your lead generation. This is a premise our guest writer for today argues. And rightly so, Twitter positions well in Google, so prospects who google your brand stumble on your Twitter account too, as I’ve written before. Then, it’s powerful as a prospect warm-up method. But how to boost your lead generation organically?

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Customer Case Study: ProSales Connection Shows Their Lead Gen Process

logo of ProSales Connection for the case study at Woodpecker blog

It’s always a great pleasure for us to talk to our customers and hear how Woodpecker helps them solve their pain points and grow their businesses. This time I’ve talked to Dora Fredenburg from ProSales Connection, who is one of our loyal customers. She shared how they use Woodpecker to make their cold email outreach as easy as possible and generate more leads, both for them and their clients.

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Value Proposition – How to Tell My Addressee What I Want from Them? (Updated)

illustration of cold email bringing value

 

The value proposition is probably the most difficult part to craft well in an email. Why? ‘Cause if it sounds even a bit salesy – the prospect may get scared off. Too blurry – the addressee may not get what we want from them and become disinterested. Too personal – it may just seem creepy. So how should it sound so the recipient gets actually intrigued and wants to reply?

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How to Manage a Sales Team to Make Prospecting Predictable?

How to Manage a Sales Team?

 

Outbound emailing requires a lot of research into a target group and A/B testing before it can take off and become truly predictable. It’s not unusual that a sales team (ours included) loses its motivation before that happens. Either that or they lose focus and target prospects ad hoc, just to get their numbers right. There is something that helped us. It is a proper goal setting.

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What Is a Cross-Promotional Partnership & How to Find It?

How to find cross-promotional partnership?

 

I would say that for a business like ours to thrive in the internet era, it needs three things: a website that converts, testimonials from happy customers and a steady flow of targeted visitors. Out of the three, the most tricky to get is the last one.

You can improve website conversion rates by running A/B tests. You may encourage people to leave you testimonials with an email plan. But how to get a growing number of visitors who fit your target? In this post, I share one idea that can boost your website visits. Enter: cross-promotional partnership.

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