What’s One Thing That We Can Learn From E-Commerce About Sales?

illustration of upsellin or cross-selling in b2b

 

Although an e-commerce sales process greatly differs from the sales we’re usually cover here, I believe there are some tactics that can be taken from it and applied to our own B2B sales process. For instance, upselling and cross-selling on the order value. Let’s see how we can use e-commerce’s tactic of upselling and cross-selling and use it to boost our sales.

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How to Manage a Sales Team to Make Prospecting Predictable?

How to Manage a Sales Team?

 

Outbound emailing requires a lot of research into a target group and A/B testing before it can take off and become truly predictable. It’s not unusual that a sales team (ours included) loses its motivation before that happens. Either that or they lose focus and target prospects ad hoc, just to get their numbers right. There is something that helped us. It is a proper goal setting.

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What Is a Cross-Promotional Partnership & How to Find It?

How to find cross-promotional partnership?

 

I would say that for a business like ours to thrive in the internet era, it needs three things: a website that converts, testimonials from happy customers and a steady flow of targeted visitors. Out of the three, the most tricky to get is the last one.

You can improve website conversion rates by running A/B tests. You may encourage people to leave you testimonials with an email plan. But how to get a growing number of visitors who fit your target? In this post, I share one idea that can boost your website visits. Enter: cross-promotional partnership.

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Use an AMA Session to Send Follow-ups: How to Convert Inbound Leads Into Sales
Vol. 4

illustration with ants carring follow-up emails

 

Have you heard about “Ask Me Anything” sessions hosted on social media sites and forums like Reddit, Growth Hackers, Quora or during live streaming on Facebook or YouTube?

Essentially, an “Ask Me Anything” session (abbreviated to AMA) means that you – a question taker – stay online for a defined set of time, answering all questions that come up from your audience. It’s a popular marketing strategy to hold AMA sessions with some well-known specialists and get leads.

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Get More From Your Website: How to Convert Inbound Leads Into Sales Vol. 3

When I look at our Google Analytics data, I can see that the vast majority of our website visitors that become leads come from organic or paid search. And I believe that it’s similar in your case. The internet users run a query in Google and your website comes up among other results. That’s why I believe your website can be one of the surest lead generation tools at your disposal. Let’s learn how to do it.

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How to Send A Networking Follow-up Email? 2 Simple Approaches

a networking follow up illustrations of people talking on a phone

A lot has been said about the importance of face-to-face communication when trying to connect with business partners or potential customers. That’s why we attend various conferences, meet-ups, and networking events. It’s all in the name of forging strong relationships that will push our businesses forward. Networking works perfectly for that, I must admit.

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What is Data-as-a-Service And Why Would You Use It? Interview with EasyLeadz

Easyleadz logo

Usually, I reach out to prospect list building tools like Hunter, LeadFuze or UpLead to review them for our Prospect List Building Series which has become a regular segment on our blog. As a side note, Hunter was our 14th installment.

But when I found EasyLeadz, I thought it would be a nice addition to our “prospect list building” family. They’re not a tool. Actually, they changed their business models to offer “Data-as-a-service”. I was intrigued enough to ask Tushar Jawa from EasyLeadz for an interview and here it is. Let’s go.

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Follow-up After a Form Submission: How to Convert Inbound Leads Into Sales
Vol. 2

Follow-up emails series cover photo 2

Lead forms have become a website staple. They don’t require a lot of effort on our part. We just put them up, make sure they comply with GDPR or any other law that’s binding in our country and then, reach out to those who filled out a contact form. But do you know how to convert leads who submitted a form into customers? Keep reading to learn how to do that.

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