7 Cold Email Writing Services to Use, and When You Need Their Help

illustration-man-using-email-writing-service

Cold email writing is a skill and like any other skill, you need to hone it before you can call yourself an expert. But what if you cannot devote enough time to master that skill? What to do then? You can search for ready-made email templates in Google, and use the one you like. Yet, it’s a risky maneuver. Your prospect may have already received the exact email template from somebody else. I wrote some time ago that it’s not a good solution.

Fortunately for you, there is yet another option – using one of the services that specialize in cold email writing. Such a service can cost a bit, but there are two scenarios when a cold email writing service is a godsend.

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What is the Risk of Embedding an Image/Video into B2B Email?

oputting-image-into-cold-email-illustration

I’m sure you’ve read somewhere on the web that putting personalized visuals into cold email copy is the next big thing in email outreach. There are a lot of case studies that vouch for their effectiveness in increasing reply rates. Even here at Woodpecker blog, we have a guest post about including GIF into B2B emails. But is it worth the effort? What could go wrong? How to do that? Let’s see.

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A Pain of Cold Emailing in Finance/Real Estate, and How to Overcome it

What differentiates cold emailing from other types of 1-to-1 outbound practices is that a huge chunk of a cold emailing process can be automated. You just come up with an email copy, insert a few snippets, add your prospects, and there you have it. A campaign is ready to be sent. You don’t need to send it manually. Still, outreach by email may quickly backfire when you riddle your copy with words that trigger SPAM filters.

Words such as ‘insurance’, ‘financial’, ‘medicine’, ‘mortgage’ all alarm SPAM filters. But what if that is a vocabulary you use constantly in your profession? What to do then?

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5 Ways our Sales Team Cooperates with Marketing for Better Lead Generation

people in boat representing marketing and sales alignment

Marketing and sales used to be portrayed in stark contrast. Nowadays, there’s an ongoing trend to go for “sales and marketing alignment” — that is, making the two teams work together. There’s little information on how to do it exactly. Many focus on improving the flow of information between the two departments. Is that all that can be done?

Today, I’ll show you a couple of ways the Woodpecker marketing and sales teams cooperate to create a streamlined lead generation process.

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