A Pain of Cold Emailing in Finance/Real Estate, and How to Overcome it

What differentiates cold emailing from other types of 1-to-1 outbound practices is that a huge chunk of a cold emailing process can be automated. You just come up with an email copy, insert a few snippets, add your prospects, and there you have it. A campaign is ready to be sent. You don’t need to send it manually. Still, outreach by email may quickly backfire when you riddle your copy with words that trigger SPAM filters.

Words such as ‘insurance’, ‘financial’, ‘medicine’, ‘mortgage’ all alarm SPAM filters. But what if that is a vocabulary you use constantly in your profession? What to do then?

Continue reading

5 Ways our Sales Team Cooperates with Marketing for Better Lead Generation

people in boat representing marketing and sales alignment

Marketing and sales used to be portrayed in stark contrast. Nowadays, there’s an ongoing trend to go for “sales and marketing alignment” — that is, making the two teams work together. There’s little information on how to do it exactly. Many focus on improving the flow of information between the two departments. Is that all that can be done?

Today, I’ll show you a couple of ways the Woodpecker marketing and sales teams cooperate to create a streamlined lead generation process.

Continue reading

7 Growth Hacks To Generate Leads For Your Startup

Generating first customers for your startup requires a lot of time. Time in the early days of any is scarce. There’s so much work to be done that you don’t know what to work on first. But in order to stay afloat, you need a steady flow of customers.

Woodpecker got its first customers through cold emailing. Yet, there are other ways that you can compliment cold emailing with in order to generate leads.

In today’s article, Deepti Jain from Aeroleads will tell you a bit about those other ways of generating leads for your startup.

I’ll let you take over, Deepti.

Continue reading

3 Resources that Will Help You Ask Better Questions

better questions illustration of a gil with question marks around her

Sales articles are full of advice on how to skilfully ask questions during sales interview. That’s not surprising. Questions are the exact thing that helps us move potential leads through the sales funnel. Cold callers use them during discovery calls and those who prospect might use questions while looking for the ICPs. But how to apply it to cold email senders who have just begun the conversation? Here I gathered 3 resources that will help you learn how to perfect the art of asking questions.

Continue reading

Announcing Native Pipedrive Integration Available in Beta

native pipedrive woodpecker integration graphic

Are you a Pipedrive user? Or are you looking for a CRM to connect your Woodpecker account with? Here’s the first native integration of Woodpecker with a CRM. We’ve launched it early this month. For now, it’s just a beta version. But with your help, we can push it in the most useful direction. Continue reading to learn how you can test the integration on beta.

Continue reading