What is GDPR-encryption and Why Did We Add It?

illustration of app update a feather unedr maintenance

Woodpecker has committed itself to help you comply with the General Data Protection Regulation as evident in the GDPR compliance available on the main website.

To deliver on that promise, we’ve recently added a new feature to the Woodpecker app.

A feature that makes it easier for you to run a GDPR-compliant email campaign and safely process personal data of your prospects in Woodpecker.

Continue reading

How Should I Take Care of My Brand Online Before Email Outreach?

Most cold email senders craft their campaigns with a view to acquiring new business relations. They commit all their efforts to planning a new cold email campaign. They spend a long time on precise targeting, perfecting their email copy and taking care of impeccable deliverability.

In the end, they do indeed achieve a very high open rate of their email campaign, one that would amaze even the well-seasoned cold email senders. Yet the reply rate to their campaigns is very poor. How is that possible?

Continue reading

How to Write a Cold Email that Actually Works: Six-Step Tutorial (Updated)

How-to-Write-Cold-Email-6-step-tutorial

In order to get replies, a cold email has to be short yet powerful and intriguing. For this reason, each part of the short message has to bear meaning and play a crucial communicative role. How to write a cold email that works? Check if you properly took care of the 6 tremendously important elements when composing your message for outbound outreach.

Continue reading

Personal Touch Email in Sales: 3 Steps to Write It

Three questions: What’s the little big thing that makes our cold email interesting from the very first line? What makes our prospect feel that we really care about talking to them? What changes generic bulk emails into personal valuable messages? One answer: Personal touch. And note that putting in our addressee’s first name in the salutation is not enough nowadays. Here’s how to add a personal touch to a cold email campaign in 3 steps.

Continue reading