Most cold email senders craft their campaigns with a view to acquiring new business relations. They commit all their efforts to planning a new cold email campaign. They spend a long time on precise targeting, perfecting their email copy and taking care of impeccable deliverability.
In the end, they do indeed achieve a very high open rate of their email campaign, one that would amaze even the well-seasoned cold email senders. Yet the reply rate to their campaigns is very poor. How is that possible?
In order to get replies, a cold email has to be short yet powerful and intriguing. For this reason, each part of the short message has to bear meaning and play a crucial communicative role. How to write a cold email that works? Check if you properly took care of the 6 tremendously important elements when composing your message for outbound outreach.
Three questions: What’s the little big thing that makes our cold email interesting from the very first line? What makes our prospect feel that we really care about talking to them? What changes generic bulk emails into personal valuable messages? One answer: Personal touch. And note that putting in our addressee’s first name in the salutation is not enough nowadays. Here’s how to add a personal touch to a cold email campaign in 3 steps.