We’ve got 2018. It’s been 7 years since the publication of Predictable Revenue. Whereas the basic presumptions about sales and growth made in the book are still valid, outbound messaging has changed a lot over the years. What used to work fine for email outreach in 2011, probably won’t work as well nowadays.
If you feel like outbound lead generation and proactive selling are not working for you as well as they are praised to be working, you should catch up with the ongoing changes taking place in outbound sales. Here’s what to pay attention to in your cold outreach to make it work in 2018.
If you’ve been into cold emails for some time, or if you get hundreds of cold emails into your inbox, you are probably able to quote some cliché phrases and structures showing up over and over again for years. I described just a few of them below. Check if you know them. Check if you use them. Check how to replace them, which may probably boost your reply rates.
How many ‘most effective’ cold email templates have you already seen on the web? How many of them do you know by heart? The ‘most effective’ phrase means that it worked great for a person who used it in the first place.
It’s a shame many cold email senders take it as the ‘most effective’ template ever that works always and for everyone. How to use the ‘most effective’ email templates in our cold email outreach? Should we use them at all?
So you realized why following-up your prospects is crucial for the effectiveness of your campaign – good for you. But what the actual sales follow-up email should be like? How to tell your prospects ‘hey, I’m still here waiting for you to reply’ without being creepy, or annoying… or both?