Why We Set up a Separate Mailbox for Outbound Campaigns?

When we were getting about sending our own cold email campaigns, the first thing we did was setting up a new mailbox for each of our sales persons. Those new email accounts have been created on a separate domain and dedicated exclusively to outbound email campaigns. Why did we do that? And how can you do that quickly and conveniently for your own outreach?

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How to Carry Out A/B Testing of Cold Email Copy in Woodpecker?

In the previous article, I showed how to A/B test cold email copy for better results. Basically, we all know how to do it. But we also realize that it takes a lot of time to carry out a split test by hand, plus track and analyze the results afterwards. So the question is: how to do it possibly quickly and conveniently? Let me show you how we handle it using Woodpecker.

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A/B Testing in Cold Email: How to Optimize Our Copy to Get More Replies?

Split tests, or A/B tests, are a well-known method for website’s or newsletter’s copy optimization. But cold email copy also needs constant changes, if it is to bring optimal effects. Here’s a little about split testing in cold email: which parts of our email can be tested, how we can test most effectively, what tools can we use for convenient comparison of results?

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