5 Ways our Sales Team Cooperates with Marketing for Better Lead Generation

people in boat representing marketing and sales alignment

Marketing and sales used to be portrayed in stark contrast. Nowadays, there’s an ongoing trend to go for “sales and marketing alignment” — that is, making the two teams work together. There’s little information on how to do it exactly. Many focus on improving the flow of information between the two departments. Is that all that can be done?

Today, I’ll show you a couple of ways the Woodpecker marketing and sales teams cooperate to create a streamlined lead generation process.

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7 Growth Hacks To Generate Leads For Your Startup

Generating first customers for your startup requires a lot of time. Time in the early days of any is scarce. There’s so much work to be done that you don’t know what to work on first. But in order to stay afloat, you need a steady flow of customers.

Woodpecker got its first customers through cold emailing. Yet, there are other ways that you can compliment cold emailing with in order to generate leads.

In today’s article, Deepti Jain from Aeroleads will tell you a bit about those other ways of generating leads for your startup.

I’ll let you take over, Deepti.

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3 Resources that Will Help You Ask Better Questions

better questions illustration of a gil with question marks around her

Sales articles are full of advice on how to skilfully ask questions during sales interview. That’s not surprising. Questions are the exact thing that helps us move potential leads through the sales funnel. Cold callers use them during discovery calls and those who prospect might use questions while looking for the ICPs. But how to apply it to cold email senders who have just begun the conversation? Here I gathered 3 resources that will help you learn how to perfect the art of asking questions.

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How Leadberry Automates Email Outreach with Woodpecker

leadberry-woodpecker

There’s a group of prospects that visit your website at least once but they don’t take any action whatsoever. They don’t sign up for a free trial, they don’t sign up for a newsletter. Sometimes they might do that out of distraction, heavy workload, or absent-mindedness rather than them not liking your offer.

Zoltan Gero, our guest writer for today, believes it’s a perfect reason  a trigger to contact those prospects by sending them a not-so-cold email campaign. He describes a step-by-step process of contacting those companies using Leadberry and Woodpecker integration via Zapier.

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What’s the Difference Between Inbound & Outbound Lead Service?

You can get leads from two sources: inbound and outbound. But what’s actually the difference between the two when it comes to sales? How do you approach the leads from those two sources? Should you work out two different strategies for serving them? If so, how should the strategies differ? Keep reading to find the answers to those questions and convert more leads, both inbound and outbound, into customers.

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What Is Woodpecker Partner Program And How Did We Start It?

Woodpecker Partner Program kicked off just a couple of months ago. We’ve created it to support the companies and the people who refer Woodpecker to their partners, customers, and friends. Today the program includes over 80 partners. In this post, I wanted to give you a little summary on how it works, who can be a part of it, and how we plan to develop it in the future. Read on to check what you can gain by becoming our partner.

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How to Overcome 3 Common Sales Objections & Close More Deals

“Your price is too high… I’d buy, if only you had feature X… We already use a software for this…” – we all hear that sometimes while talking to our prospects. Check out the advice from Steli Efti of Close.io on how to handle 3 common sales objections: the pricing objection, the feature objection, and the change objection in your conversations with potential customers. 

Now let’s give Steli the floor. 🙂

steli-efti

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