In June, we decided we should celebrate once we get 100 customers. That’s a milestone for a SaaS startup, and we were getting closer and closer to the magic number. We bought a bottle of champagne and put it on the top shelf of our office fridge – to let it cool down and wait for the big moment. Here’s what we did when we hit the first hundred and afterwards.
This is the final part of this article. I’m describing here the third email of the interview we carried out at 52Challenges that helped us learn a lot about our prospects’ job specifics and define the most crucial features in our SaaS.
Wait, isn’t it that you first send a cold email to set up an interview on the phone..? Well, most probably yes, especially when you have a complete service or product that you want to sell. We didn’t have that then.
It was another regular team meeting. Except it wasn’t regular, as we had just decided to pivot. From a widely available workout plan design service to SaaS exclusively for personal fitness trainers. And what is the first thing to do when you decide it’s time to pivot? Obviously, you need customer interviews — you need to ask people if they would be interested in your new idea.