Woodpecker Meeting I – or What We Did after Getting Our First 150 Customers

In June, we decided we should celebrate once we get 100 customers. That’s a milestone for a SaaS startup, and we were getting closer and closer to the magic number. We bought a bottle of champagne and put it on the top shelf of our office fridge – to let it cool down and wait for the big moment. Here’s what we did when we hit the first hundred and afterwards.

Continue reading

How We Got Our First 10 Customer Interviews with Cold Email

It was another regular team meeting. Except it wasn’t regular, as we had just decided to pivot. From a widely available workout plan design service to SaaS exclusively for personal fitness trainers. And what is the first thing to do when you decide it’s time to pivot? Obviously, you need customer interviews — you need to ask people if they would be interested in your new idea.

Continue reading