5 Ways our Sales Team Cooperates with Marketing for Better Lead Generation

people in boat representing marketing and sales alignment

Marketing and sales used to be portrayed in stark contrast. Nowadays, there’s an ongoing trend to go for “sales and marketing alignment” — that is, making the two teams work together. There’s little information on how to do it exactly. Many focus on improving the flow of information between the two departments. Is that all that can be done?

Today, I’ll show you a couple of ways the Woodpecker marketing and sales teams cooperate to create a streamlined lead generation process.

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Woodpecker Meeting III – We Can Call it a Tradition

Woodpecker Meeting 3 in a graphic form

Even though two months have lapsed, I’d like to recap you on the third Woodpecker Meeting that took place on May 25, 2018, a single day when we all meet together to celebrate and listen to team presentations. It has slowly but surely become a custom for the Woodpecker team. The first meeting was set up to celebrate reaching 150 premium users, the second one — 800. Read more to find out what we discussed in the third one.

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GDPR for Product Owners and Developers

an illustration to the post about GDPR for app developers

GDPR has been a big boom for us all. While browsing the Internet, we can easily find a lot of info about what GDPR is, who and what it applies to, and what requirements we should meet as companies in order to comply with the regulation. But for many of us in the Internet industry, there’s still the question of HOW we should actually apply it to our product.

At Woodpecker, we did some research, tried to find the best solutions to implement, and then finally we came up with the things that should be done to make our product GDPR–friendly. I wanted to share a few tips which may inspire you to introduce some changes to your product or service.

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Woodpecker Meeting I – or What We Did after Getting Our First 150 Customers

In June 2016, we decided we should celebrate once we get 100 customers. That’s a milestone for a SaaS startup, and we were getting closer and closer to the magic number. We bought a bottle of champagne and put it on the top shelf of our office fridge – to let it cool down and wait for the big moment. Here’s what we did when we hit the first hundred and afterwards.

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