Outbound emailing requires a lot of research into a target group and A/B testing before it can take off and become truly predictable. It’s not unusual that a sales team (ours included) loses its motivation before that happens. Either that or they lose focus and target prospects ad hoc, just to get their numbers right. There is something that helped us. It is a proper goal setting.
I had an immense pleasure to talk with Collin Stewart, a Co-Founder and Co-CEO of Predictable Revenue, who hosts their podcast, interviewing B2B sales leaders on the biggest opportunities and challenges in the industry.
Business development team is a crucial element of a SaaS company like Woodpecker. It plays an important role in business growth and revenue generation. Let’s take a look at the backstage of their job.
I’ve prepared this post in collaboration with Yurii Veremchuk, the Head of our Business Development Team, who shared some first-hand insights into the day-to-day work of his team and the challenges they face, described the tools that improve their efficiency, and gave his advice for B2B sales newbies.
Marketing and sales used to be portrayed in stark contrast. Nowadays, there’s an ongoing trend to go for “sales and marketing alignment” — that is, making the two teams work together. There’s little information on how to do it exactly. Many focus on improving the flow of information between the two departments. Is that all that can be done?
Today, I’ll show you a couple of ways the Woodpecker marketing and sales teams cooperate to create a streamlined lead generation process.
Generating first customers for your startup requires a lot of time. Time in the early days of any is scarce. There’s so much work to be done that you don’t know what to work on first. But in order to stay afloat, you need a steady flow of customers.
Woodpecker got its first customers through cold emailing. Yet, there are other ways that you can compliment cold emailing with in order to generate leads.
In today’s article, Deepti Jain from Aeroleads will tell you a bit about those other ways of generating leads for your startup.
I’ll let you take over, Deepti.
If you’re in a SaaS business as we are, you know that you need the right strategy to deal with churn. Etienne Garbugli from Highlights, a new software that uses a subscription model, wrote a guest post for the Woodpecker blog. All about using email for customer retention.
Without further ado, here it goes.
I like to stress out the importance of cold email personalization. You may approach the process of adding a personal touch to email copy from multiple angles, which I’ve already described. But sometimes it’s nice to use a tool or two that would do it for you.
I asked Moaaz from Cloudlead, a B2B lead generation intelligence provider, to explain you how to use data to drive your marketing and sales efforts.
Moaaz will take over from now.
Recently, I had a pleasure to talk to Matt from picksaas.com, an online company focused on finding useful cloud apps for businesses. He asked me about growing Woodpecker to +1000 customers, and about what cloud applications help us grow. Read the interview below.
“Your price is too high… I’d buy, if only you had feature X… We already use software for this…” – we all hear that sometimes while talking to our prospects. Check out the advice from Steli Efti of Close on how to handle 3 common sales objections: the pricing objection, the feature objection, and the change objection in your conversations with potential customers.
Now let’s give Steli the floor. 🙂