How do you know if your campaigns work or not? The answer is of course: metrics. What outbound sales metrics should you track? What affects delivery rate and what can you do to boost it? What can you change in your email content and settings to get more opens, more (positive) replies and more customers?
What can we ask our addressees for? What next steps can we plan for them to take after reading our message? What can we expect from them to do, and what would be too much? The CTA should be the final part of our message, but we should ask all those crucial questions even before we get about the copy. Here are some guidelines on how to find the answers to those questions.
Split tests, or A/B tests, are a well-known method for website’s or newsletter’s copy optimization. But cold email copy also needs constant changes, if it is to bring optimal effects. Here’s a little about split testing in cold email: which parts of our email can be tested, how we can test most effectively, what tools can we use for convenient comparison of results?
Not 50% open rate, mind you. 50% REPLY rate. That means half of the people I wrote to actually replied to me. And 100% of those were kind replies. Not “leave me alone” or “unsubscribe” kind of replies. I started some nice conversations and got a couple of people on Skype – which was the purpose of my email. Here’s my exact copy and some comments on how I constructed it.