It’s almost time to say goodbye to 2018 and welcome 2019. The end of the year is fast approaching. 2018 has flown by and with year-end closing in, it’s time to start making plans for the future.
Looking back at the passing year we can definitely say that there’s been a lot going on: from a growing importance of data protection worldwide, through a data-driven approach to selling strategy, to an all-bound lead generation and “smarketing”.
Sales development team is a crucial element of a SaaS company like Woodpecker. It plays an important role in business growth and revenue generation. Let’s take a look at the backstage of their job.
I’ve prepared this post in collaboration with Yurii Veremchuk, the Head of our Sales Development Team, who shared some first-hand insights into the day-to-day work of his team and the challenges they face, described the tools that improve their efficiency, and gave his advice for B2B sales newbies.
You can get leads from two sources: inbound and outbound. But what’s actually the difference between the two when it comes to sales? How do you approach the leads from those two sources? Should you work out two different strategies for serving them? If so, how should the strategies differ? Keep reading to find the answers to those questions and convert more leads, both inbound and outbound, into customers.
Inbound vs Outbound – this seems like an endless dispute to me. On the one side, you’ve got people who claim outbound techniques are just wrong and unethical, whereas inbound is the only effective way to generate new valuable leads. On the other side, there are people who strongly advocate outbound, because that’s what has really worked for them like no inbound tactic before. So whose advice are we supposed to follow? Which one works better in B2B: inbound vs outbound marketing?