Are you just one click away from sending your first cold email campaign? Then this post is for you. Hold your horses for a moment, and spare a few minutes to do a quick campaign audit before you click the ‘send’ button. Here’s what you should check to make sure your campaign is all set and ready to go.
Some would immediately say Yes! to putting an unsubscribe link. Some would say No… The answer to this is more complex than it may seem, so whatever your first answer was, you may want to check this article for a non-radical but rather a common-sense approach to an opt-out in cold email.