This is a piece inspired by a very good question I’ve come across on Quora. It will be especially helpful to those of you who either prepare to start their first sales email copy, or they’ve been sending cold emails that don’t bring the desired effects.
Wait, isn’t it that you first send a cold email to set up an interview on the phone..? Well, most probably yes, especially when you have a complete service or product that you want to sell. We didn’t have that then.