Links in Cold Email: How to Add & Track Them Safely (Updated)

Do you have links in your cold emails? I bet you do. We often feel the need to add a link or two – either in the body of our email or in the signature. Moreover, we usually want to know if someone clicked the link or not. Ideally, we would like to know how many people clicked the link and who it was exactly.

There are many tools that allow us to track clicks on links in emails, but all of them use the same mechanism to do that. Unfortunately, the mechanism is not perfect, and it may cause spam alerts if we set up our links wrong. That’s why it’s important to put in the links properly into our message not to get into spam folder. Here’s how to do that.

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Best Signatures for Sales Emails: Let’s Analyze What Makes Them Effective

cold email signature template visualization

Email signature may seem like no big deal. After all, there are plenty of signature templates to choose from. You could just pick the one you like, customize it and paste into your email, right?

This could be enough in the case of a regular business email signature. A signature for a sales email, however, requires a bit more attention as it serves an extra purpose — it should increase your credibility in the eyes of your prospects and encourage them to reply to you.

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What You Should Definitely Steal From Cold Email Templates

cold email template inspiration

The core purpose of cold emailing is to start a conversation with a prospective customer and build a valuable business relationship off of it. However, to get there you need to catch your prospect’s attention and spark their engagement first. Your cold email copy plays a major role in achieving this goal. Coming up with compelling content is not a piece of cake, though. It takes time, effort and a substantial amount of creativity.

Although copying a cold email template you found on Google won’t get you any customers, seeing what others have written in their email copy is a source of inspiration. We studied quite a few cold email templates and summed up the most effective formulas you can steal to craft your own email copy.

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Self-Service in Cold Email — What Shouldn’t We Expect from Our Addressees?

What can we ask our addressees for? What next steps can we plan for them to take after reading our message? What can we expect from them to do, and what would be too much? The CTA should be the final part of our message, but we should ask all those crucial questions even before we get about the copy. Here are some guidelines on how to find the answers to those questions.

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