You can get leads from two sources: inbound and outbound. But what’s actually the difference between the two when it comes to sales? How do you approach the leads from those two sources? Should you work out two different strategies for serving them? If so, how should the strategies differ? Keep reading to find the answers to those questions and convert more leads, both inbound and outbound, into customers.
Inbound vs Outbound – this seems like an endless dispute to me. On the one side, you’ve got people who claim outbound techniques are just wrong and unethical, whereas inbound is the only effective way to generate new valuable leads. On the other side, there are people who strongly advocate outbound, because that’s what has really worked for them like no inbound tactic before. So whose advice are we supposed to follow? Which one works better in B2B: inbound vs outbound marketing?