Time for another guest post on our blog. This time it covers a topic that it’s very on trend right now, data enrichment. And it shows how to use data to increase your email deliverability. Ok, let’s give the stage to Anastasia from CIENCE who’s an expert in that field.
It’s not news for you that we need to warm up an email address. It’s actually one of the first things you need to do before you get on email outreach. But an email address isn’t the only thing that needs a bit of prep. We need to warm up a fresh domain too.
Warming up a domain resembles warming up an email address. Yet, a newly registered domain warm-up takes way longer than that of any mailbox. Don’t worry though. The steps you take to prepare a domain for outreach are pretty similar to the ones you go through with a new email address.
This one’s about deliverability. And I’d say it’s for more advanced email senders. I tried to explain things as simply as possible for everyone to get the idea behind the external SMTP services. Check what external SMTP is, when it’s a good idea to use it, and if you could be interested in using it to send your cold emails.
There are a few tools our team uses to help Woodpecker customers assess and improve their email deliverability. In this post, we want to share the list of those tools with you and explain how and when you can use them by yourselves to take a good care of your cold email campaigns’ delivery rates.