We’ve got 2017. It’s been 6 years since the publication of Predictable Revenue. Whereas the basic presumptions about sales and growth made in the book are still valid, outbound messaging has changed a lot over the years. What used to work fine for email outreach in 2011, probably won’t work as well nowadays.
If you feel like outbound lead generation and proactive selling are not working for you as well as they are praised to be working, you should catch up with the ongoing changes taking place in outbound sales. Here’s what to pay attention to in your cold outreach to make it work in 2017.
Question: Is there a golden way for getting quality prospect list for outbound? Answer, sad but true: No, there isn’t. But there are at least three good enough ways worth trying. All of them have their pros and cons. Not all of them will match your particular prospecting process. The key is to choose those that work best for you and your company. Here’a a short analysis of the three ways to help you decide where to start from.
If you’re doing outbound sales, you’ve probably heard about the ABSD (Account Based Sales Development) trend lately. Is it new? Is it for everyone? Is it a revolutionary approach that will bring you $$$ as soon as your sales team adopts it? What is it, really? Check out the short introduction to ABSD in simple words.