Why Should We Always Send Follow-up Emails?

Many cold email senders seem to think that a great opening message is what you need to master the outbound email outreach. Well, it is indeed – but it’s also not enough. Follow-up emails to those who didn’t respond to our initial message are a must, if we think of a truly effective cold email campaign. Here’s a kind of ‘Follow-up 101’: why follow-up is so important and what we should realize before we start sending it.

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