Follow-up Sales Email: 5 Important Rules

We talk a lot about cold emails, but not so much about follow-ups. We carefully craft our opening message, but we don’t seem to spend the same amount of time writing the follow-up sales emails.

Meanwhile, experience shows that the majority of prospects reply to the second or the third message from the sequence, and not directly to the first one. So we should focus on the follow-ups at least as much as we focus on the opening email. Here are 5 crucial rules to keep in mind when it comes to effective follow-up sales email.

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10 Golden Rules of Cold Email

Writing a cold email is easy. That’s what people think – I mean the people who never tried writing one. It’s not easy for many reasons, but especially because we have to remember about so many things at once while writing it. Actually, we have to remember about at least 10 things. I call them the Golden Rules of Cold Email.

Whether you’re sending cold email for some time now, or you’re just starting and have never sent your first cold email campaign yet, you should know them by heart. Here they are.

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10 Factors that Make Our Cold Emails Work (or Not)

If you’re sending cold emails, you know that sometimes your messages work amazingly well, sometimes they work OK, and sometimes they don’t work at all. And whether your outreach works great, or it hardly works at all, there’s always a reason for that. Actually, in most cases, there’s a whole collection of reasons for that. Here’s a list of 10 factors that you may want to check to discover the cause of your campaign’s success or failure, and to improve the effectiveness of your emails in general.

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How Your Emails & Followups Will Be Sent by Woodpecker

I have sent a test campaign from Woodpecker, but it looks like it sends the emails very slowly…,” said Till – one of our beta testers. He sounded disappointed. We were surprised that he saw it as a drawback. We didn’t realize that we see it as an advantage because we know exactly how Woodpecker works. Once we explained to Till how the emails are sent and why, he found it very interesting and he said that would be a great topic for a blog post.

So this one’s for you, Till! 😉 And for all those who are not really sure how it works right now, I’m going to explain how Woodpecker sends your emails and follow-ups, and why it works this way.

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Why Should We Always Send Follow-up Emails?

Many cold email senders seem to think that a great opening message is what you need to master the outbound email outreach. Well, it is indeed – but it’s also not enough. Follow-up emails to those who didn’t respond to our initial message are a must, if we think of a truly effective cold email campaign. Here’s a kind of ‘Follow-up 101’: why follow-up is so important and what we should realize before we start sending it.

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