How to Warm Up My Email Address before Cold Outreach?

Remember how I wrote about why it’s a good idea to set up a separate email for outbound? Here’s a kind of a follow-up to that topic. Before you start using a newly set up mailbox for serious outbound campaigns, it’s crucial to warm it up a bit. At Woodpecker, we often see that totally new email addresses used for outbound without any warm-up get blocked soon after an outbound campaign is fired off. Here’s more about why that happens and how to avoid it. Check out the step by step plan on how to warm up your email address before starting a cold email campaign.

Continue reading

5 Rules of Effective Email Follow-up

We talk a lot about cold emails, but not so much about follow-ups. We carefully craft our opening message, but we don’t seem to spend the same amount of time writing the follow-ups.

Meanwhile, experience shows that majority of prospects reply to the second or the third message from the sequence, and not directly to the first one. So we should focus on the follow-ups at least as much as we focus on the opening email. Here’s 5 crucial rules to keep in mind when it comes to effective email follow-up.

Continue reading

What Can We Do to Boost Our Cold Email Deliverability?

Do you think all your emails get delivered to your addressee’s main inbox? Are you sure they really do? Here’s about deliverability and how much we should care about it sending cold emails. Can we raise it? If so, how to do that? This post is about people, bots, human-like bots, bot-like people and about how all of them decide whether our emails get delivered or not.

Continue reading