Mail merge fields, custom fields, dynamic fields, snippets – however you call them, successful cold email outreach can’t be done without them. These are just the pieces of information about each of your prospects that can be merged into your email templates to make your messages catch people’s attention. In this post, I’m sharing some ideas for custom fields, other than the traditional first name and company name. Learn where to find them and how to add them to your prospect base for more effective personalization at scale.
This is a piece inspired by a very good question I’ve come across on Quora. It will be especially helpful to those of you who either prepare to start their first sales email copy, or they’ve been sending cold emails that don’t bring the desired effects.
We already know that personalization boosts deliverability, as well as open and reply rates. But how to get about personalizing your messages? A few weeks ago, I asked about it Magdalena Urbaniak, who is Global Communications Manager at Brand24 and focuses on influencer marketing. Taking care of influencer outreach, Magda contacts people who get tons of cold emails every day. Yet, she gets responses and starts valuable relations which often turn into business opportunities. Read on to learn how to use high-level personalization to start conversations with influencers.
I’ve already wrote a few pieces on personalization in cold email. I’ve given numerous reasons why personalization is a must. Yet, here’s another one: deliverability of your cold email campaigns. This is something you can’t just ignore or omit, because if you do – your emails will simply stop being sent. Here’s more about the link between personalization and deliverability. Check how it works and how to personalize your cold email campaigns to make sure your emails get sent and delivered.
If someone made a list of the “most commonly used sources of b2b leads”, LinkedIn would be undisputable #1 on that list. And that’s understandable. LinkedIn is a mine of information about businesses and people connected with those businesses. But there are also other platforms including collections of companies, divided into categories, where you can find ideal prospects along with some reference points for your cold email campaigns.
Here are 15 places on the web where you can find SaaS companies, startups, software houses, marketing experts and other companies that will match your Ideal Customer Profile.
If you’re doing outbound sales, you’ve probably heard about the ABSD (Account Based Sales Development) trend lately. Is it new? Is it for everyone? Is it a revolutionary approach that will bring you $$$ as soon as your sales team adopts it? What is it, really? Check out the short introduction to ABSD in simple words.
Do you know who your prospects are as people? What do they like? What do they care about? What are the things that they can’t stand? What are their personal and business goals? Here’s how we’ve found specific answers to all those questions for our business, and why finding those answers is so important for the success of your company.
Three questions: What’s the little big thing that makes our cold email interesting from the very first line? What makes our prospect feel that we really care about talking to them? What changes generic bulk emails into personal valuable messages? One answer: Personal touch. And note that putting in our addressee’s first name in the salutation is not enough nowadays. Here’s how to add a personal touch to a cold email campaign in 3 steps.
Here’s how it usually looks like: we read Predictable Revenue by Aaron Ross, we read some articles by people who have succeeded doing cold email, we download some PDFs from the people who have gained lots of new customers and partners for their businesses thanks to cold emails. We soak up all the theory until one day we think to ourselves: ok, now it’s time for practice. Sooo, where do I start… I mean, what do I do literally? This post proposes an answer to this crucial question.
Some would immediately say Yes! to this question. Some would say No.. without blinking. The answer to this is more complex than it may seem, so whatever your first answer was, you may want to check this article for a non-radical but rather a common-sense approach to opt out in cold email.