What You Should Definitely Steal From Cold Email Templates

cold email template inspiration

The core purpose of cold emailing is to start a conversation with a prospective customer and build a valuable business relationship off of it. However, to get there you need to catch your prospect’s attention and spark their engagement first. Your cold email copy plays a major role in achieving this goal. Coming up with compelling content is not a piece of cake, though. It takes time, effort and a substantial amount of creativity.

Although copying a cold email template you found on Google won’t get you any customers, seeing what others have written in their email copy is a source of inspiration. We studied quite a few cold email templates and summed up the most effective formulas you can steal to craft your own email copy.

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7 Cold Email Writing Services to Use, and When You Need Their Help

illustration-man-using-email-writing-service

Cold email writing is a skill and like any other skill, you need to hone it before you can call yourself an expert. But what if you cannot devote enough time to master that skill? What to do then? You can search for ready-made email templates in Google, and use the one you like. Yet, it’s a risky maneuver. Your prospect may have already received the exact email template from somebody else. I wrote some time ago that it’s not a good solution.

Fortunately for you, there is yet another option – using one of the services that specialize in cold email writing. Such a service can cost a bit, but there are two scenarios when a cold email writing service is a godsend.

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A Pain of Cold Emailing in Finance/Real Estate, and How to Overcome it

a list of not so common spam words

What differentiates cold emailing from other types of 1-to-1 outbound practices is that a huge chunk of a cold emailing process can be automated. You just come up with an email copy, insert a few snippets, add your prospects, and there you have it. A campaign is ready to be sent. You don’t need to send it manually. Still, outreach by email may quickly backfire when you riddle your copy with words that trigger SPAM filters.

Words such as ‘insurance’, ‘financial’, ‘medicine’, ‘mortgage’ all alarm SPAM filters. But what if that is a vocabulary you use constantly in your profession? What to do then?

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Quick Legal Guide to Email Outreach: 6 Rules to Follow

the envelope with a stamp on symbolising approved email

As with any form of business communication, there are a couple of rules you need to follow to make your email outreach professional. I took some time to research the requirements for a proper email outreach in countries, such as Canada, China, Australia, New Zealand, not to mention the United States (with recently updated California law), Norway, Germany, Switzerland, and of course, the rest of the countries that are a part of the European Union (read about GDPR here).

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