So you realized why following-up your prospects is crucial for the effectiveness of your campaign – good for you. But what the actual sales follow-up email should be like? How to tell your prospects ‘hey, I’m still here waiting for you to reply’ without being creepy, or annoying… or both?
Many cold email senders seem to think that a great opening message is what you need to master the outbound email outreach. Well, it is indeed – but it’s also not enough. Follow-up emails to those who didn’t respond to our initial message are a must, if we think of a truly effective cold email campaign. Here’s a kind of ‘Follow-up 101’: why follow-up is so important and what we should realize before we start sending it.