If you’re sending cold emails, you know that sometimes your messages work amazingly well, sometimes they work OK, and sometimes they don’t work at all. And whether your outreach works great, or it hardly works at all, there’s always a reason for that. Actually, in most cases, there’s a whole collection of reasons for that. Here’s a list of 10 factors that you may want to check to discover the cause of your campaign’s success or failure, and to improve the effectiveness of your emails in general.
The issue of different time zones complicates the definition of optimal email delivery time. What is 7 AM to our prospect in California is 4 PM for us in Poland. Many companies like ours have been prospecting overseas by sending cold emails. In such a case, should we aim at the optimal time on our prospects’ clock? Or should we consider our own office hours, so that we can react quickly if someone responds to our message?
Time matters. Sending emails on particular days of the week and at specific times of the day may influence the open rates and response rates. That’s what has been proven by many studies. However, a major part of the research considers optimal delivery time for email newsletters. Newsletters and cold emails are not the same, so can we apply those newsletter studies to cold emails as well? What is the optimal time for sending cold emails?
In the previous article, I showed how to A/B test cold email copy for better results. Basically, we all know how to do it. But we also realize that it takes a lot of time to carry out a split test by hand, plus track and analyze the results afterwards. So the question is: how to do it possibly quickly and conveniently? Let me show you how we handle it using Woodpecker.
So you realized why following-up your prospects is crucial for the effectiveness of your campaign – good for you. But what the actual follow-up message should be like? How to tell your prospects ‘hey, I’m still here waiting for you to reply’ without being creepy, or annoying… or both?
Many cold email senders seem to think that a great opening message is what you need to master the outbound email outreach. Well, it is indeed – but it’s also not enough. Follow-up emails to those who didn’t respond to our initial message are a must, if we think of a truly effective cold email campaign. Here’s a kind of ‘Follow-up 101’: why follow-up is so important and what we should realize before we start sending it.