What is SPF & DKIM?
And Why You Want to Have It Set Up

nagłowek-dkim_i_spf38-01This is serious. This is about your email deliverability. I know from my own experience that these acronyms may sound unfamiliar, scary and may seem totally uninteresting. Or maybe they sound familiar, but you never cared enough to check what they really are.

Either way, it’s time to learn a bit about SPF & DKIM and set them up in your DNS records for your mail server, if you want to have a better control over your email deliverability.

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Why We Set up a Separate Mailbox for Outbound Campaigns?

When we were getting about sending our own cold email campaigns, the first thing we did was setting up a new mailbox for each of our sales persons. Those new email accounts have been created on a separate domain and dedicated exclusively to outbound email campaigns. Why did we do that? And how can you do that quickly and conveniently for your own outreach?

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What Can We Do to Boost Our Cold Email Deliverability?

Do you think all your emails get delivered to your addressee’s main inbox? Are you sure they really do? Here’s about deliverability and how much we should care about it sending cold emails. Can we raise it? If so, how to do that? This post is about people, bots, human-like bots, bot-like people and about how all of them decide whether our emails get delivered or not.

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