Connect External SMTP from Mailgun or SendGrid to Woodpecker

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We’ve recently launched an option to connect an external SMTP from two email delivery providers: Mailgun and SendGrid. If you have been using one of those services to send your business emails, now it’s easier for you to connect your SMTP to Woodpecker. If you haven’t been using those, and frankly have a hazy idea what it is all about, you may want to learn more from this post. Either way, keep reading to find out when it makes sense to use Woodpecker’s integrations with Mailgun and SendGrid and how you can actually benefit from that.

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Step-by-Step Practical Guide to a Cold Email Campaign That Gets Delivered

Sending an automated cold email campaign is just a start. In the end, you want your emails to actually get to your prospects’ inboxes. And to make that happen, it’s crucial that you properly plan and set up your cold email campaign in every detail. I wrote this post in cooperation with our Support team and our Head of Integration & Deliverability, because we observed that many of our users still need help when it comes to properly adjusting their cold email campaign settings.

So, we proudly present the step-by-step guide to setting up an automated cold email sequence in Woodpecker that will smoothly go out of your mailbox and actually get to your prospects.

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How Does Personalization Affect Cold Email Deliverability?

I’ve already wrote a few pieces on personalization in cold email. I’ve given numerous reasons why personalization is a must. Yet, here’s another one: deliverability of your cold email campaigns. This is something you can’t just ignore or omit, because if you do your emails will simply stop being sent. Here’s more about the link between personalization and deliverability. Check how it works and how to personalize your cold email campaigns to make sure your emails get sent and delivered.

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How to Warm Up My Email Address before Cold Outreach?

Remember how I wrote about why it’s a good idea to set up  a separate email for outbound? Here’s a kind of a follow-up to that topic. Before you start using a newly set up mailbox for serious outbound campaigns, it’s crucial to warm it up a bit. At Woodpecker, we often see that totally new email addresses used for outbound without any warm-up get blocked soon after an outbound campaign is fired off. Here’s more about why that happens and how to avoid it. Check out the step by step plan on how to warm up your email address before starting a cold email campaign.

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What Are Email Sending Limits of Various Email Hosts?

You have to know this. Especially if you do email outreach. Each host has its own email sending limits. The limits may be daily, hourly, and sometimes also per minute. If you’re sending cold email campaigns without being aware of your email provider’s limits, your email account may get blocked before you know it. In this post you will find information about sending limits of popular email service providers including Gmail, Office 365, GoDaddy and more.

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14 Deliverability Checks to Carry Out Before Sending Your Cold Email Campaign

You can have control over your cold email deliverability. In outbound outreach, it’s crucial how many of the emails you sent actually get to your prospects’ inboxes. There are at least 14 points on a deliverability checklist that you can, and should, go through before you start off your email campaign. I’ve listed them below in three categories. Some of them you may already know of, but some may be new for you. Check the list and see if you’re doing everything you can to ensure that your cold emails actually get to their destination.

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What to Do When You See Negative Replies to Your Cold Emails?

Running your email outreach campaigns, you will definitely see some negative replies. You can be more than sure of that. It’s not a question of if?, but when? how many? from whom? and are they angry or just not interested? And actually, those are all very important questions. It’s not a good idea to ignore the fact that you see negative replies to your cold emails just because everyone gets some.

Negative replies are a sign that there is still something to improve in your outreach strategy. Here’s about a few types of negative replies, what conclusions you can draw from them, and how you can use those conclusions to improve your cold email campaigns.

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