Time for another guest post on our blog. This time it covers a topic that it’s very on trend right now, data enrichment. And it shows how to use data to increase your email deliverability. Ok, let’s give the stage to Anastasia from CIENCE who’s an expert in that field.
It’s not news for you that we need to warm up an email address. It’s actually one of the first things you need to do before you get on email outreach. But an email address isn’t the only thing that needs a bit of prep. We need to warm up a fresh domain too.
Warming up a domain resembles warming up an email address. Yet, a newly registered domain warm-up takes way longer than that of any mailbox. Don’t worry though. The steps you take to prepare a domain for outreach are pretty similar to the ones you go through with a new email address.
You have to know this. Especially if you do email outreach. Each host has its own email sending limits. The limits may be daily, hourly, and sometimes also per minute. If you’re sending cold email campaigns without being aware of your email provider’s limits, your email account may get blocked before you know it. In this post you will find information about sending limits of popular email service providers including Gmail, Office 365, GoDaddy and more.
We’ve recently launched an option to connect an external SMTP from two email delivery providers: Mailgun and SendGrid. If you have been using one of those services to send your business emails, now it’s easier for you to connect your SMTP to Woodpecker. If you haven’t been using those, and frankly have a hazy idea what it is all about, you may want to learn more from this post. Either way, keep reading to find out when it makes sense to use Woodpecker’s integrations with Mailgun and SendGrid and how you can actually benefit from that.
Right now, people from over 52 countries are using Woodpecker. They use many different email providers next to the most popular ones, such as Gmail or Outlook. You may have noticed a change in the app when you were trying to connect your email to Woodpecker not so long ago.
This one’s about deliverability. And I’d say it’s for more advanced email senders. I tried to explain things as simply as possible for everyone to get the idea behind the external SMTP services. Check what external SMTP is, when it’s a good idea to use it, and if you could be interested in using it to send your cold emails.
There are a few tools our team uses to help Woodpecker customers assess and improve their email deliverability. In this post, we want to share the list of those tools with you and explain how and when you can use them by yourselves to take a good care of your cold email campaigns’ delivery rates.
Sending an automated cold email campaign is just a start. In the end, you want your emails to actually get to your prospects’ inboxes. And to make that happen, it’s crucial that you properly plan and set up your cold email campaign in every detail. I wrote this post in cooperation with our Support team and our Head of Integration & Deliverability, because we observed that many of our users still need help when it comes to properly adjusting their cold email campaign settings.
So, we proudly present the step-by-step guide to setting up an automated cold email sequence in Woodpecker that will smoothly go out of your mailbox and actually get to your prospects.
I’ve already wrote a few pieces on personalization in cold email. I’ve given numerous reasons why personalization is a must. Yet, here’s another one: deliverability of your cold email campaigns. This is something you can’t just ignore or omit, because if you do – your emails will simply stop being sent. Here’s more about the link between personalization and deliverability. Check how it works and how to personalize your cold email campaigns to make sure your emails get sent and delivered.
Remember how I wrote about why it’s a good idea to set up a separate email for outbound? Here’s a kind of a follow-up to that topic. Before you start using a newly set up mailbox for serious outbound campaigns, it’s crucial to warm it up a bit. At Woodpecker, we often see that totally new email addresses used for outbound without any warm-up get blocked soon after an outbound campaign is fired off. Here’s more about why that happens and how to avoid it. Check out the step by step plan on how to warm up your email address before starting a cold email campaign.