For a while now, the Internet has been buzzing with the news about a new GDPR-like update to California’s consumer privacy legislation. Since major tech companies are based in California, the law may set standards in the whole US. But is it really similar to GDPR? Let’s see.
Time for another guest post on our blog. This time it covers a topic that it’s very on trend right now, data enrichment. And it shows how to use data to increase your email deliverability. Ok, let’s give the stage to Anastasia from CIENCE who’s an expert in that field.
I like to stress out the importance of cold email personalization. You may approach the process of adding a personal touch to email copy from multiple angles, which I’ve already described. But sometimes it’s nice to use a tool or two that would do it for you.
I asked Moaaz from Cloudlead, a B2B lead generation intelligence provider, to explain you how to use data to drive your marketing and sales efforts.
Moaaz will take over from now.