This is the blog post for cold email newbies. Or those of you who want to try something new with email outreach but lack inspiration. I’d like to tackle the problem of rethinking the ways in which we can write an opening message.
Although for many of us writing an email comes without much difficulty, it may be beneficial to stop, review what we’ve written and think how others may perceive it. As we’ll see in this post, we may commit a blunder without even knowing.
Gloria Kopp authored a blog post for us about typical email faux-pas.
Let’s dive into it.
If you’ve been into cold emails for some time, or if you get hundreds of cold emails into your inbox, you are probably able to quote some cliché phrases and structures showing up over and over again for years. I described just a few of them below. Check if you know them. Check if you use them. Check how to replace them, which may probably boost your reply rates.
At Woodpecker, we often hear people using the two terms “cold emailing” and “email marketing” interchangeably. In fact, cold emails and marketing emails differ, and they differ a lot. Sending cold emails that look like marketing emails won’t bring you many responses. That’s why I decided to analyze the two forms and explain the differences between cold emails and marketing emails. Read on to make sure you’re not wasting your time sending marketing emails to your cold prospects.
How do you start your cold email campaigns? Do you look for prospects first – or do you write your emails first? The order here should not be random, so the answer to the question: “what should go first?” really does matter. But the answer appears more complicated than you might think.
Writing a cold email is easy. That’s what people think – I mean the people who never tried writing one. It’s not easy for many reasons, but especially because we have to remember about so many things at once while writing it. Actually, we have to remember about at least 10 things. I call them the Golden Rules of Cold Email.
Whether you’re sending cold email for some time now, or you’re just starting and have never sent your first cold email campaign yet, you should know them by heart. Here they are.
If you’re sending cold emails, you know that sometimes your messages work amazingly well, sometimes they work OK, and sometimes they don’t work at all. And whether your outreach works great, or it hardly works at all, there’s always a reason for that. Actually, in most cases, there’s a whole collection of reasons for that. Here’s a list of 10 factors that you may want to check to discover the cause of your campaign’s success or failure, and to improve the effectiveness of your emails in general.
Right, so we did some research on our prospects. Time to write mind-blowing, personal copy of our emails. That’s where things get tough…
But if you really did your homework right, it won’t be as hard as you think. Here’s how to use the outcome of your research and skillfully incorporate it in your emails to impress your prospects and make them hit ‘Reply’.
So you realized why following-up your prospects is crucial for the effectiveness of your campaign – good for you. But what the actual sales follow-up email should be like? How to tell your prospects ‘hey, I’m still here waiting for you to reply’ without being creepy, or annoying… or both?