If you’re a fresh SDR hire, or were made the one responsible for outbound email campaigns not so long ago, then this article is for you. I feel your struggle. Outbound can be pretty intimidating at first.
You need to read and practice a lot before you’re able to do it confidently. With this post, I want to show how to learn cold emailing.
This week we have a little special. I’ve been writing about cold emails for over 2 years. Last week I realized that I’ve written over 100 posts on this blog so far. That’s a lot of material. So this week I decided to prepare a kind of a table of contents, so you have a place on this blog where you can easily and quickly find what you’re looking for. Plus, maybe it will allow you to discover some posts you haven’t read before. Check out the collection that makes a comprehensive guide to cold email.
This is serious. This is about your email deliverability. I know from my own experience that these acronyms may sound unfamiliar, scary and may seem totally uninteresting. Or maybe they sound familiar, but you never cared enough to check what they really are.
Either way, it’s time to learn a bit about SPF & DKIM and set them up in your DNS records for your mail server, if you want to have a better control over your email deliverability.
Quality cold emailing is a skill to be learned. It cannot be learned overnight. It takes months and years to learn how to write and send cold emails that work. And the learning never stops, really. It’s a process of constant improvement. And during the process, you constantly look for guidance, inspiration, and advice based on experience. Below, I’m sharing with you my list of 8 cold emailing resources including books, ebooks, and blogs that are helping me in my learning process.