Our users sometimes report to us that they couldn’t find enough time to run their outbound campaigns. Yes, a well-thought-out cold email campaign takes some time to get prepared. But what we often observe is that cold email senders want to go large from the very beginning: have a prospect base including thousands of addresses, an 8-touch email sequence with A/B testing, and so on. In this post, I’m going to show you why it’s more beneficial to start small. Check out what we call the lean approach to cold email, and why it’s worth testing.
This week we have a little special. I’ve been writing about cold emails for over 2 years. Last week I realized that I’ve written over 100 posts on this blog so far. That’s a lot of material. So this week I decided to prepare a kind of a table of contents, so you have a place on this blog where you can easily and quickly find what you’re looking for. Plus, maybe it will allow you to discover some posts you haven’t read before. Check out the collection that makes a comprehensive guide to cold email.
Sending an automated cold email campaign is just a start. In the end, you want your emails to actually get to your prospects’ inboxes. And to make that happen, it’s crucial that you properly plan and set up your cold email campaign in every detail. I wrote this post in cooperation with our Support team and our Head of Integration & Deliverability, because we observed that many of our users still need help when it comes to properly adjusting their cold email campaign settings.
So, we proudly present the step-by-step guide to setting up an automated cold email sequence in Woodpecker that will smoothly go out of your mailbox and actually get to your prospects.
At Woodpecker, we often hear people using the two terms “cold emailing” and “email marketing” interchangeably. In fact, cold emails and marketing emails differ, and they differ a lot. Sending cold emails that look like marketing emails won’t bring you many responses. That’s why I decided to analyze the two forms and explain the differences between cold emails and marketing emails. Read on to make sure you’re not wasting your time sending marketing emails to your cold prospects.
I’ve noticed that I’m more likely to respond to a cold email if I had a chance to see the sender’s name or photo somewhere else before. That allows me to suppose that there’s a way to boost open and reply rates of my cold email campaigns by making a warm basis for my cold emails. I’ve came up with a list of ways to warm up prospects’ list before sending them cold emails and follow-ups. These simple actions may seriously increase your open and reply rates. Check them out, give them a try.
We talk a lot about cold emails, but not so much about follow-ups. We carefully craft our opening message, but we don’t seem to spend the same amount of time writing the follow-up sales emails.
Meanwhile, experience shows that the majority of prospects reply to the second or the third message from the sequence, and not directly to the first one. So we should focus on the follow-ups at least as much as we focus on the opening email. Here are 5 crucial rules to keep in mind when it comes to effective follow-up sales email.
Three questions: What’s the little big thing that makes our cold email interesting from the very first line? What makes our prospect feel that we really care about talking to them? What changes generic bulk emails into personal valuable messages? One answer: Personal touch. And note that putting in our addressee’s first name in the salutation is not enough nowadays. Here’s how to add a personal touch to a cold email campaign in 3 steps.
Here’s how it usually looks like: we read Predictable Revenue by Aaron Ross, we read some articles by people who have succeeded doing cold email, we download some PDFs from the people who have gained lots of new customers and partners for their businesses thanks to cold emails. We soak up all the theory until one day we think to ourselves: ok, now it’s time for practice. Sooo, where do I start… I mean, what do I do literally? This post proposes an answer to this crucial question.