In the first part of this article, I wrote about how we started the interviews with personal trainers at 52Challenges via email. I also mentioned that the interview included more than one email. Here’s about the second one.
When we decided to pivot, the first thing on our to-do list was to find a place from where we would acquire our new prospects and their email addresses. Obviously, the easiest way out would be hiring another company to build our prospect base for us. Unfortunately, that was not an option for a bootstrapping start-up at a very initial stage of development. We had to get our prospects’ email addresses on our own.
It was another regular team meeting. Except it wasn’t regular, as we had just decided to pivot. From a widely available workout plan design service to SaaS exclusively for personal fitness trainers. And what is the first thing to do when you decide it’s time to pivot? Obviously, you need customer interviews — you need to ask people if they would be interested in your new idea.