What’s the Difference Between Cold Emails and Marketing Emails?

At Woodpecker, we often hear people using the two terms “cold emailing” and “email marketing” interchangeably. In fact, cold emails and marketing emails differ, and they differ a lot. Sending cold emails that look like marketing emails won’t bring you many responses. That’s why I decided to analyze the two forms and explain the differences between cold emails and marketing emails. Read on to make sure you’re not wasting your time sending marketing emails to your cold prospects.

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10 Reasons Why Your Outreach Emails Are Getting No Response

This week we have a guest post by Nina Cvijovic, who is a researcher and writer at Etools. Nina analyzed 10 reasons why your outbound email campaigns may not be reaching the response rate you expect them to, or are not generating any responses at all. Either way, there’s always a field for improvement in cold emailing. So go through the 10 checkpoints below, and read some advice on how your response rates can be improved.

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10 Golden Rules of Cold Email

Writing a cold email is easy. That’s what people think – I mean the people who never tried writing one. It’s not easy for many reasons, but especially because we have to remember about so many things at once while writing it. Actually, we have to remember about at least 10 things. I call them the Golden Rules of Cold Email.

Whether you’re sending cold email for some time now, or you’re just starting and have never sent your first cold email campaign yet, you should know them by heart. Here they are.

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What Should Be the From Line of My Cold Email?

I saw numerous articles, posts and videos on how to write effective cold emails. Most of them mention the subject line, the introduction, the pitch, the CTA. Some of them mention the signature. But I couldn’t find an article enhancing the importance of the “From” line. And this is also one of the crucial elements of a cold email. In fact, it is almost as important as the subject line.

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