This is the blog post for cold email newbies. Or those of you who want to try something new with email outreach but lack inspiration. I’d like to tackle the problem of rethinking the ways in which we can write an opening message.
List building is the outreach phase when we should learn as much as we can about our prospects so that we know what to put in our cold email copy. But what if we don’t know what type of information to look for besides simple facts, such as company name, size, the number of employees, etc.? How to structure the research process to squeeze out the most of it?
Although for many of us writing an email comes without much difficulty, it may be beneficial to stop, review what we’ve written and think how others may perceive it. As we’ll see in this post, we may commit a blunder without even knowing.
Gloria Kopp authored a blog post for us about typical email faux-pas.
Let’s dive into it.
If you’re a fresh SDR hire, or were made the one responsible for outbound email campaigns not so long ago, then this article is for you. I feel your struggle. Outbound can be pretty intimidating at first.
You need to read and practice a lot before you’re able to do it confidently. With this post, I want to show how to learn cold emailing.
This week we have a little special. I’ve been writing about cold emails for over 2 years. Last week I realized that I’ve written over 100 posts on this blog so far. That’s a lot of material. So this week I decided to prepare a kind of a table of contents, so you have a place on this blog where you can easily and quickly find what you’re looking for. Plus, maybe it will allow you to discover some posts you haven’t read before. Check out the collection that makes a comprehensive guide to cold email.
At Woodpecker, we often hear people using the two terms “cold emailing” and “email marketing” interchangeably. In fact, cold emails and marketing emails differ, and they differ a lot. Sending cold emails that look like marketing emails won’t bring you many responses. That’s why I decided to analyze the two forms and explain the differences between cold emails and marketing emails. Read on to make sure you’re not wasting your time sending marketing emails to your cold prospects.
Writing a cold email is easy. That’s what people think – I mean the people who never tried writing one. It’s not easy for many reasons, but especially because we have to remember about so many things at once while writing it. Actually, we have to remember about at least 10 things. I call them the Golden Rules of Cold Email.
Whether you’re sending cold email for some time now, or you’re just starting and have never sent your first cold email campaign yet, you should know them by heart. Here they are.
I saw numerous articles, posts and videos on how to write effective cold emails. Most of them mention the subject line, the introduction, the pitch, the CTA. Some of them mention the signature. But I couldn’t find an article enhancing the importance of the “From” line. And this is also one of the crucial elements of a cold email. In fact, it is almost as important as the subject line.