Perfect CTA, or How to End Up My Cold Email?

Whereas a well-crafted subject is the key to boosting our opening rates, the CTA (call to action) is the key to boosting the reply rates. That’s the sentence, or a question, the addressee reads at the end of our message. That’s the part that makes them undertake some action – send us a reply, click the provided link, sign up for a trial. If you want to know how to write effective CTAs, keep reading.

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What Should Be the From Line of My Cold Email?

I saw numerous articles, posts and videos on how to write effective cold emails. Most of them mention the subject line, the introduction, the pitch, the CTA. Some of them mention the signature. But I couldn’t find an article enhancing the importance of the “From” line. And this is also one of the crucial elements of a cold email. In fact, it is almost as important as the subject line.

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How We Got Our First 10 Customer Interviews with Cold Email

It was another regular team meeting. Except it wasn’t regular, as we had just decided to pivot. From a widely available workout plan design service to SaaS exclusively for personal fitness trainers. And what is the first thing to do when you decide it’s time to pivot? Obviously, you need customer interviews — you need to ask people if they would be interested in your new idea.

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