Whereas a well-crafted subject is the key to boosting our opening rates, the CTA (call to action) is the key to boosting the reply rates. That’s the sentence, or a question, the addressee reads at the end of our message. That’s the part that makes them undertake some action – send us a reply, click the provided link, sign up for a trial. If you want to know how to write effective CTAs, keep reading.
How do most cold emails you get usually start? And how many of them did you read from “Hi Joe” till “Best regards”? Yeah… so you should know by now how NOT to start an email. What should the cold email introduction include instead to make your addressees keep reading and respond?
The crucial question. The question we all should ask ourselves as the very first step of crafting our cold email sequence. Here’s how to choose the best subject lines for cold emails, and how we’ve crafted our subject lines at 52Challenges to make them boost our emails’ opening rates.
I saw numerous articles, posts and videos on how to write effective cold emails. Most of them mention the subject line, the introduction, the pitch, the CTA. Some of them mention the signature. But I couldn’t find an article enhancing the importance of the “From” line. And this is also one of the crucial elements of a cold email. In fact, it is almost as important as the subject line.
It was another regular team meeting. Except it wasn’t regular, as we had just decided to pivot. From a widely available workout plan design service to SaaS exclusively for personal fitness trainers. And what is the first thing to do when you decide it’s time to pivot? Obviously, you need customer interviews — you need to ask people if they would be interested in your new idea.