Woodpecker Meeting II – or What We Did after Reaching 800 Customers

Not even a year ago, I wrote here about Woodpecker Meeting I. We had 150 customers then. This year, we met again. And we were talking about new challenges that we’ll be facing as a SaaS company with over 800 B2B companies as premium customers on board. Keep on reading to learn about the people of Woodpecker – our daily routines, challenges, plans, and visions. Take a peek at some photos of our team at Woodpecker Meeting II.

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How to Overcome 3 Common Sales Objections & Close More Deals

“Your price is too high… I’d buy, if only you had feature X… We already use a software for this…” – we all hear that sometimes while talking to our prospects. Check out the advice from Steli Efti of Close.io on how to handle 3 common sales objections: the pricing objection, the feature objection, and the change objection in your conversations with potential customers. 

Now let’s give Steli the floor. 🙂

steli-efti

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Woodpecker.co for B2B Lead Generation Agencies

In the renaissance of cold emailing, some companies made outbound lead generation the core of their business. We call them lead generation agencies, as they offer the service of generating B2B leads for the sales teams of their client companies.

The agencies send numerous emails and follow-ups in behalf of their clients. Managing so many cold email campaigns at the same time can be a real drag. That’s why we’ve implemented a separate set of features dedicated to lead generation agencies in Woodpecker.co. Here’s how you can handle all your clients’ campaigns within Woodpecker’s agency panel.

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Value Proposition – How to Tell My Addressee What I Want from Them?

The value proposition (or the pitch) is probably the most difficult part to craft well in a cold email. Why? ‘Cause if it sounds even a bit salesy – the prospect may get scared off. Too blurry – the prospect may not get what we want from them and become disinterested. Too personal – it may just seem creepy. So how should it sound so the prospect gets actually intrigued and wants to reply?

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Perfect CTA, or How to End Up My Cold Email?

Whereas a well-crafted subject is the key to boosting our opening rates, the CTA (call to action) is the key to boosting the reply rates. That’s the sentence, or a question, the addressee reads at the end of our message. That’s the part that makes them undertake some action – send us a reply, click the provided link, sign up for a trial. If you want to know how to write effective CTAs, keep reading.

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What Should Be the From Line of My Cold Email?

I saw numerous articles, posts and videos on how to write effective cold emails. Most of them mention the subject line, the introduction, the pitch, the CTA. Some of them mention the signature. But I couldn’t find an article enhancing the importance of the “From” line. And this is also one of the crucial elements of a cold email. In fact, it is almost as important as the subject line.

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