What’s One Thing That We Can Learn From E-Commerce About Sales?

illustration of upsellin or cross-selling in b2b

 

Although an e-commerce sales process greatly differs from the sales we’re usually cover here, I believe there are some tactics that can be taken from it and applied to our own B2B sales process. For instance, upselling and cross-selling on the order value. Let’s see how we can use e-commerce’s tactic of upselling and cross-selling and use it to boost our sales.

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Value Proposition – How to Tell My Addressee What I Want from Them? (Updated)

illustration of cold email bringing value

 

The value proposition is probably the most difficult part to craft well in an email. Why? ‘Cause if it sounds even a bit salesy – the prospect may get scared off. Too blurry – the addressee may not get what we want from them and become disinterested. Too personal – it may just seem creepy. So how should it sound so the recipient gets actually intrigued and wants to reply?

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Perfect CTA, or How to Write a Persuasive Email? (Updated)

How to write a perfect cold email CTAWhereas a well-crafted subject is key for boosting our opening rates, the CTA (call to action) is the key to boosting the reply rates. That’s the sentence, or a question, the addressee reads at the end of our message. That’s the part that persuade them to undertake some action – send us a reply, click the provided link, sign up for a trial. If you want to know how to write effective CTAs, keep reading.

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Working at Woodpecker: 3 Principles We Stand By

Woodpecker.co team illsutration

Recently our CEO Matt Tarczynski, together with two other start-up founders, took part in an interview broadcasted by Radio Wroclaw. They engaged in an interesting discussion about modern labor market trends, the role of a leader in the modern world and Millennials’ attitude towards work, money, and life in general.

Between the lines, Matt gave some first-hand insights about the core values we live by in Woodpecker. Read more what principles we cherish at Woodpecker.

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5 Ways our Sales Team Cooperates with Marketing for Better Lead Generation

people in boat representing marketing and sales alignment

Marketing and sales used to be portrayed in stark contrast. Nowadays, there’s an ongoing trend to go for “sales and marketing alignment” — that is, making the two teams work together. There’s little information on how to do it exactly. Many focus on improving the flow of information between the two departments. Is that all that can be done?

Today, I’ll show you a couple of ways the Woodpecker marketing and sales teams cooperate to create a streamlined lead generation process.

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Woodpecker Meeting II – or What We Did after Reaching 800 Customers

Not even a year ago, I wrote here about Woodpecker Meeting I. We had 150 customers then. This year, we met again. And we were talking about new challenges that we’ll be facing as a SaaS company with over 800 B2B companies as premium customers on board. Keep on reading to learn about the people of Woodpecker – our daily routines, challenges, plans, and visions. Take a peek at some photos of our team at Woodpecker Meeting II.

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How to Overcome 3 Common Sales Objections & Close More Deals

“Your price is too high… I’d buy, if only you had feature X… We already use software for this…” – we all hear that sometimes while talking to our prospects. Check out the advice from Steli Efti of Close on how to handle 3 common sales objections: the pricing objection, the feature objection, and the change objection in your conversations with potential customers. 

Now let’s give Steli the floor. 🙂

steli-efti

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