You set up a cold email campaign and everything seems to run smoothly until you have a look at the statistics and notice a very high bounce rate. This may be a sign that you got blacklisted. First of all – don’t panic. Provided you landed on a blacklist unintentionally, it’s not such a big deal to get yourself off it. What costs much more effort, though, is regaining good sending reputation afterward. But first let me explain to you how blacklists work, why you landed on one and what you can do to get your IP removed from it.
What differentiates cold emailing from other types of 1-to-1 outbound practices is that a huge chunk of a cold emailing process can be automated. You just come up with an email copy, insert a few snippets, add your prospects, and there you have it. A campaign is ready to be sent. You don’t need to send it manually. Still, outreach by email may quickly backfire when you riddle your copy with words that trigger SPAM filters.
Words such as ‘insurance’, ‘financial’, ‘medicine’, ‘mortgage’ all alarm SPAM filters. But what if that is a vocabulary you use constantly in your profession? What to do then?
Do you think all your emails get delivered to your addressee’s main inbox? Are you sure they really do? Here’s about email deliverability and how much we should care about it sending cold emails. Can we raise it? If so, how to do that? This post is about people, bots, human-like bots, bot-like people and about how all of them decide whether our emails get delivered or not.