Email Engagement Rate:
Why Your Campaign Stats Matter to SPAM Filters

email engagement rate illustration

We tend to think about email statistics just from a business perspective. Obviously, we want a 100% open rate and no fewer replies. That would be amazing, wouldn’t it? And if it turned out that the majority of replies were positive, we would win. However, the business advantage of getting high email stats is nigh on impossible without taking proper care of email deliverability.

Keep on reading to learn how the reply rate affects email deliverability.

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What Are Email Sending Limits of Various Email Hosts? (Updated)

email sending limits

You have to know this. Especially if you do email outreach. Each host has its own email sending limits. The limits may be daily, hourly, and sometimes also per minute. If you’re sending cold email campaigns without being aware of your email provider’s limits, your email account may get blocked before you know it. In this blog post, you will find information about sending limits of popular email service providers including Gmail, Office 365, GoDaddy and more.

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What Do I Need to Know About Email Blacklists?

Email-Blacklist-Illustration-Abstract

You set up a cold email campaign and everything seems to run smoothly until you have a look at the statistics and notice a very high bounce rate. This may be a sign that you got blacklisted. First of all – don’t panic. Provided you landed on a blacklist unintentionally, it’s not such a big deal to get yourself off it. What costs much more effort, though, is regaining good sending reputation afterward. But first let me explain to you how blacklists work, why you landed on one and what you can do to get your IP removed from it.

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Prospect List Building Tools Review Vol. 13: eGrabber’s Management-Finder

egrabber logo

It’s about time for another prospecting tool to be reviewed. I was approached by eGrabber’s team who proposed to me that they would do a demo of their tool, Management-Finder, to see how it works and how a prospecting team can use it.

I invited Luke from the Business Growth Team and we spent some time playing with the tool. It’s an unusual app but highly advanced and Luke got very excited about it. He said that he would save a ton of time with this tool.

I spoke to Clinton Rozario and his colleagues at eGrabber. Let’s find out more about the tool.

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Expert RoundUp Vol. 1 – Conversational Marketing: Can it Boost Sales?

Lately, I’ve spent some time observing new trends in sales and marketing. I couldn’t help but be drawn to “conversational marketing”, a novel idea introduced by Drift, a platform that offers all-round solutions for staying in touch with customers and leads.

The term itself seemed really interesting to me. After all, cold emailing is a form of starting a conversation, so if something like “conversational marketing” gets blog coverage, it’s even better for cold emailing and similar technology that enables brands to stay in touch with their leads.

So I popped into a chat with Mark Kilens from Drift who’s worked extremely hard on Drift’s Conversational Framework. I also reached out to lead generation experts and asked them to say a few words about the rise of chatbots and conversational marketing.

Let’s see what they had to say about it.

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