What’s the Difference Between Cold Emails and Marketing Emails?

At Woodpecker, we often hear people using the two terms “cold emailing” and “email marketing” interchangeably. In fact, cold emails and marketing emails differ, and they differ a lot. Sending cold emails that look like marketing emails won’t bring you many responses. That’s why I decided to analyze the two forms and explain the differences between cold emails and marketing emails. Read on to make sure you’re not wasting your time sending marketing emails to your cold prospects.

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10 Reasons Why Your Outreach Emails Are Getting No Response

This week we have a guest post by Nina Cvijovic, who is a researcher and writer at Etools. Nina analyzed 10 reasons why your outbound email campaigns may not be reaching the response rate you expect them to, or are not generating any responses at all. Either way, there’s always a field for improvement in cold emailing. So go through the 10 checkpoints below, and read some advice on how your response rates can be improved.

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How to Check & Improve the Reputation of Your Domain and Email Server IP

I bet you want your emails to get to your ideal prospects’ inboxes. To make sure they will, you need to take care of your deliverability. Among many factors that affect the deliverability, the reputation of your domain and your email server IP plays a tremendous role.

Do you know what actually affects the reputation? Do you know how to check the reputation, control it, or improve it? Read on to find some answers and helpful tools.
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Customer Case Study: How Lead Pal Uses Cold Emails to Get New Agency Customers

Last week we announced 500+ companies on board with Woodpecker. This week we’d like to introduce to you one of them. They are called Lead Pal and they are a lead generation agency who provide their clients with full service outbound lead generation as well as custom-made prospect lists. I’ve had a great pleasure to talk to George Fironov the founder of Lead Pal, who told me the story of how he started his business and how he’s been developing it with cold email outreach.

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14 Deliverability Checks to Carry Out Before Sending Your Cold Email Campaign

You can have control over your cold email deliverability. In outbound outreach, it’s crucial how many of the emails you sent actually get to your prospects’ inboxes. There are at least 14 points on a deliverability checklist that you can, and should, go through before you start off your email campaign. I’ve listed them below in three categories. Some of them you may already know of, but some may be new for you. Check the list and see if you’re doing everything you can to ensure that your cold emails actually get to their destination.

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What to Do When You Get an Interested Reply to Your Cold Email?

The moment you get an interested reply to your cold email… That’s when you realize that the entire process of defining your ICP, looking for prospects, finding their contact data, was not a waste of time. This is the moment when you get rewarded for your hard work and effort. This is the moment we are all waiting for. But as soon as you handle the initial excitement, you actually need to come up with a reasonable response. Here are a few points you should pay attention to, if you want to keep an interested prospect interested.

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What to Do When You See Negative Replies to Your Cold Emails?

Running your email outreach campaigns, you will definitely see some negative replies. You can be more than sure of that. It’s not a question of if?, but when? how many? from whom? and are they angry or just not interested? And actually, those are all very important questions. It’s not a good idea to ignore the fact that you see negative replies to your cold emails just because everyone gets some.

Negative replies are a sign that there is still something to improve in your outreach strategy. Here’s about a few types of negative replies, what conclusions you can draw from them, and how you can use those conclusions to improve your cold email campaigns.

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Prospect List Building Tools Review Vol. 8: HeadReach

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Here comes the 8th part of our Prospect List Building Tools series. But it’s a first one this year. This time I gave a spin to HeadReach a product made by two co-founders in Bulgaria. I had a pleasure to interview one of them Kalo Yankulov. He told me little a bit about their story and described the prospect list building tool they are developing at the moment. Meet Kalo and discover HeadReach that allows you to prospect directly in the app dashboard instead of LinkedIn.

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How to Use Woodpecker + Zapier to Supercharge Your Sales Outreach

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It’s official. We proudly announce that we’ve finalized our integration with Zapier! That gives you the ability to connect Woodpecker to 750+ apps and automate various parts of your sales workflow. Read along to find out what Zapier is all about, and how you can employ it to easily push data between Woodpecker and other apps you’re using to save time and improve your sales process.

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