Announcing Native Pipedrive Integration Available in Beta

native pipedrive woodpecker integration graphic

Are you a Pipedrive user? Or are you looking for a CRM to connect your Woodpecker account with? Here’s the first native integration of Woodpecker with a CRM. We’ve launched it early this month. For now, it’s just a beta version. But with your help, we can push it in the most useful direction. Continue reading to learn how you can test the integration on beta.

Why did we choose to integrate Woodpecker with Pipedrive?

Pipedrive is a CRM of choice for a significant part of our premium users. They use it to manage their sales pipeline. Plus, they manually transfer the leads they generated in the Woodpecker campaign into Pipedrive.

Until now, Pipedrive users were forced to integrate Woodpecker with their CRM via Zapier to automate the process. However, convenient as Zapier is, we wanted a native Pipedrive sync for a more extensive integration.

What can a native Pipedrive integration do for you in beta?

The beta version of a native sync integrates contacts and email click/opens from Woodpecker to Pipedrive for you. To put it simply, prospect data and email clicks/opens from Woodpecker are immediately synced with the CRM. As soon as you add or modify data in Woodpecker, the same data will be updated or created as a contact in Pipedrive.

The same goes for activity in the Woodpecker campaign. Sent emails, clicks, opens and replies, including auto-replies, are all pushed to Pipedrive. All those things are added as ‘Activities’ in Pipedrive. They are marked as done by default so they don’t disrupt your workflow.

So when you add prospects to Woodpecker, their data will be pushed to Pipedrive too. And what follows is that new contacts are added to Pipedrive. Similarly, if you include a company name in the prospect list that you upload into Woodpecker, the company profile will be created in Pipedrive. You don’t need to do it manually anymore.

The native integration does more than syncing prospect data. If something happens within an email campaign in Woodpecker, such as you mark a prospect as interested, that kind of activity will get transferred to Pipedrive.

But the plan is for it to do more.

Who is it for?

The integration is for the Team Pro Woodpecker users who would love to synchronize their Pipedrive account with Woodpecker. For now, it’s available for a selected few, but if you’d like to beta test it, you can. Just read below.

How to beta test a native Pipedrive integration?

A few of you did get an invite to try out the integration via email. If you didn’t get it but would love to try, you need to use a premium version of Woodpecker, please reach out and let us know at [email protected] You will receive a step-by-step walkthrough on syncing the two apps. Your participation would help us a lot.

How does it work?

Once you get the link to the beta integration, follow the steps below.

  • Go to ‘Settings’


  • Click on ‘Pipedrive’, you get transferred to a new window.

API key Woodpecker view

  • Copy the API key from your Pipedrive account. If you don’t know how to get an API key, read this.


  • Woodpecker uses default field mappings. For now, they can’t be edited.


  • It’s ready. But you can switch it off any time you want.


Now, let’s see how it looks like in your Pipedrive account.

In Company settings, there’s a set of new activities, such as ‘Campaign email’, ‘Open’, ‘Auto reply’ and ‘Status’.

Pipedrive Woodpecker all activities

Here’s how it looks like when you click on ‘Contact’.

As you can see, the details of your Woodpecker campaign performance are automatically transferred to Pipedrive. You can see when an email was sent to a prospect and what was inside of it. You can also see whether they opened the email, replied to it, etc. Bounces, auto-replies, and statuses are transferred too.

activities in Pipedrive

Here’s another view

Woodpecker emails in Pipedrive


Would you like to share your feedback?

If so, let us know at [email protected], we’ll help you set up the beta integration and give you a feedback form to fill out.

Do you want to see other apps Woodpecker integrates with? Go to our integrations tab on the main Woodpecker website.