This week we have a little special. I’ve been writing about cold emails for over 2 years. Last week I realized that I’ve written over 100 posts on this blog so far. That’s a lot of material. So this week I decided to prepare a kind of a table of contents, so you have a place on this blog where you can easily and quickly find what you’re looking for. Plus, maybe it will allow you to discover some posts you haven’t read before. Check out the collection that makes a comprehensive guide to cold email.
I’ve divided the collection into five categories to help you quickly find the information you are looking for.
Composition – or how do you write a cold email
Follow-up – or why should you send reminders and how to do it right
List building – or how do you find your prospects
Personalization – or how do you make your cold emails valuable
Deliverability – or how you help your emails get to their addressees
or how do you write a cold email
Here you will find: cold email 101 or where to start, a step-by-step tutorial to writing a cold email message, what to write (and what not to write) in a cold email to make it work, how to test your emails to improve their effectiveness.
There’s also a few pieces about formatting, pics, links, attachments, opt-outs, and all the things you should (and should not) include in your cold email message. At the end of this section, you’ll find a case study of one of my best cold email campaigns and a tutorial to help you prepare a similar one.
or why should I send more than one email and how to do it right
In this section, you will find a few articles on the difficult art of following-up. I recommend you to read all of them in this particular order, because together they make up kind of a series. I’m planning to write some more on the topic of follow-ups in my incoming articles.
or how do you find your prospects
I’d like to make sure you read the first three posts from this list. These are about very important assumption you should make before you go on to search for actual companies, people, and contacts. Then, you’ll find a collection of tools and resources, as well as some reviews of the tools that I’ve had an occasion to test out.
or how do you make your cold emails valuable
Personalization is something that will allow your emails to get to their destination, be opened, read, and replied to. I’ve made a separate section out of this, because it is a factor that will help you increase the effectiveness of your cold email campaigns significantly, aka get more replies. And if you think that personalization is just about inserting your prospects’ names at the beginning of your email, you really need to redefine personalization. Hope these posts will help you do that.
or how you help your emails get to their addressees
And last but not least, there’s the tremendously important issue of deliverability. So many factors affect deliverability that this section should actually involve some of the posts from the previous sections. But I tried to refer to as many factors as we can possibly control as email senders in the few posts I link to below.
Hope this list will serve as a guide to our blog. If you find this collection helpful, and those topics interesting, please share the post with your colleagues and friends. Let me know in the comments what other topics would you like to see on our blog. Thanks for getting to the end. 😉