Expert RoundUp Vol. 1 – Conversational Marketing: Can it Boost Sales?

Lately, I’ve spent some time observing new trends in sales and marketing. I couldn’t help but be drawn to “conversational marketing”, a novel idea introduced by Drift, a platform that offers all-round solutions for staying in touch with customers and leads.

The term itself seemed really interesting to me. After all, cold emailing is a form of starting a conversation, so if something like “conversational marketing” gets blog coverage, it’s even better for cold emailing and similar technology that enables brands to stay in touch with their leads.

So I popped into a chat with Mark Kilens from Drift who’s worked extremely hard on Drift’s Conversational Framework. I also reached out to lead generation experts and asked them to say a few words about the rise of chatbots and conversational marketing.

Let’s see what they had to say about it.

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These Are 6 Tips to Shape Outbound Sales in 2019

A picture of a person flying a rocket with 2019 on it

It’s almost time to say goodbye to 2018 and welcome 2019. The end of the year is fast approaching. 2018 has flown by and with year-end closing in, it’s time to start making plans for the future.

Looking back at the passing year, we can definitely say that there’s been a lot going on; from a worldwide concern about personal data protection, through a data-driven approach to selling, to an all-bound lead generation and “smarketing”.

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10 Resources that Help Learn Quality Cold Emailing [Updated]

cold-emailing-resources

Quality cold emailing is a skill to be learned. It cannot be learned overnight. It takes months and years to learn how to write and send cold emails that work. And the learning never stops, really. It’s a process of constant improvement. And during the process, you constantly look for guidance, inspiration, and advice based on experience. Below, I’m sharing with you my list of 10 cold emailing resources including books, ebooks, blogs, and a YouTube channel that are helping me in my learning process.

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7 Growth Hacks To Generate Leads For Your Startup

Generating first customers for your startup requires a lot of time. Time in the early days of any is scarce. There’s so much work to be done that you don’t know what to work on first. But in order to stay afloat, you need a steady flow of customers.

Woodpecker got its first customers through cold emailing. Yet, there are other ways that you can compliment cold emailing with in order to generate leads.

In today’s article, Deepti Jain from Aeroleads will tell you a bit about those other ways of generating leads for your startup.

I’ll let you take over, Deepti.

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How to Apply Selling Techniques to Cold Email Prospecting

an illustration to the selling techniques article

List building is the outreach phase when we should learn as much as we can about our prospects so that we know what to put in our cold email copy. But what if we don’t know what type of information to look for besides simple facts, such as company name, size, the number of employees, etc.? How to structure the research process to squeeze out the most of it?

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How Data-driven Selling and Personalization Can Boost Your Outbound

I like to stress out the importance of cold email personalization. You may approach the process of adding a personal touch to email copy from multiple angles, which I’ve already described. But sometimes it’s nice to use a tool or two that would do it for you.

I asked Moaaz from Cloudlead, a B2B lead generation intelligence provider, to explain you how to use data to drive your marketing and sales efforts.

Moaaz will take over from now.

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