How We Use Woodpecker for Inbound Sales

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I write a lot about cold email outreach automation, which is a part of outbound sales. But today I’ve got something quite different that I want to share with you. I want to show you how our own inbound sales team uses Woodpecker to contact people who have signed up for a free trial. This is something I believe played a huge role in getting Woodpecker from 1 to 1000 B2B customers in 2,5 years. Keep reading to learn more about the whole process and see some email templates.

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How We Actually Rework Our Ideal Customer Profile

At the beginning of 2016, I wrote about the Ideal Customer Profile (ICP) framework that we adopted at Woodpecker and about the way we worked on our marketing personas. At that point, we had around 100 B2B customers.

Our customer base has grown to 1000 since then. And it has obviously changed a bit, too. Here’s about how we actually measure the changes in our customer base in order to constantly rework our ideal customer profile as our company grows, and why it’s important to keep the ICP up to date in general.

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What’s the Difference Between Inbound & Outbound Lead Service?

You can get leads from two sources: inbound and outbound. But what’s actually the difference between the two when it comes to sales? How do you approach the leads from those two sources? Should you work out two different strategies for serving them? If so, how should the strategies differ? Keep reading to find the answers to those questions and convert more leads, both inbound and outbound, into customers.

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Prospect List Building Tools Review Vol. 9: Find That Email

We’re getting back to our Prospect List Building Tools series. It’s vol. 9, in which we’re presenting the tool called Find That Email. I’ve had the pleasure to interview Sagi Strauss  the founder of the service, who told me more about himself and the tool he’s been creating. Keep reading to learn how you could use Find That Email in your cold outreach workflow.

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A Comprehensive Guide to Cold Email

This week we have a little special. I’ve been writing about cold emails for over 2 years. Last week I realized that I’ve written over 100 posts on this blog so far. That’s a lot of material. So this week I decided to prepare a kind of a table of contents, so you have a place on this blog where you can easily and quickly find what you’re looking for. Plus, maybe it will allow you to discover some posts you haven’t read before. Check out the collection that makes a comprehensive guide to cold email.

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How to Find Ideal Prospects in Quickreach.io and Export Them to Woodpecker

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UPDATE: Sadly, Quickreach.io was shut down on March 31st, 2017 and the company no longer provides the service of prospect list building.

 

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Prospect List Building Tools Review Vol. 8: HeadReach

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Here comes the 8th part of our Prospect List Building Tools series. But it’s a first one this year. This time I gave a spin to HeadReach a product made by two co-founders in Bulgaria. I had a pleasure to interview one of them Kalo Yankulov. He told me little a bit about their story and described the prospect list building tool they are developing at the moment. Meet Kalo and discover HeadReach that allows you to prospect directly in the app dashboard instead of LinkedIn.

Update: HeadReach was acquired by LeadFuze in July 2018. More info here >>

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How to Use Woodpecker + Zapier to Supercharge Your Sales Outreach

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It’s official. We proudly announce that we’ve finalized our integration with Zapier! All Woodpecker users at the Team Pro plan have the ability to connect Woodpecker to 750+ apps and automate various parts of their sales workflow.

Read along to find out what Zapier is all about, and how you can employ it to easily push data between Woodpecker and other apps you’re using to save time and improve your sales process.

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How to Warm Up Prospects Before Sending Them a Cold Email?

I’ve noticed that I’m more likely to respond to a cold email if I had a chance to see the sender’s name or photo somewhere else before. That allows me to suppose that there’s a way to boost open and reply rates of my cold email campaigns by making a warm basis for my cold emails. I’ve came up with a list of ways to warm up prospects’ list before sending them cold emails and follow-ups. These simple actions may seriously increase your open and reply rates. Check them out, give them a try.

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