This is a piece inspired by a very good question I’ve come accross on Quora. It will be especially helpful to those of you who either prepare to start their first sales email copy, or they’ve been sending cold emails that don’t bring the desired effects.
This week we have a little special. I’ve been writing about cold emails for over 2 years. Last week I realized that I’ve written over 100 posts on this blog so far. That’s a lot of material. So this week I decided to prepare a kind of a table of contents, so you have a place on this blog where you can easily and quickly find what you’re looking for. Plus, maybe it will allow you to discover some posts you haven’t read before. Check out the collection that makes a comprehensive guide to cold email.
Sending an automated cold email campaign is just a start. In the end, you want your emails to actually get to your prospects’ inboxes. And to make that happen, it’s crucial that you properly plan and set up your cold email campaign in every detail. I wrote this post in cooperation with our Support team and our Head of Integration & Deliverability, because we observed that many of our users still need help when it comes to properly adjusting their cold email campaign settings.
So, we proudly present the step-by-step guide to setting up an automated cold email sequence in Woodpecker that will smoothly go out of your mailbox and actually get to your prospects.
For effective cold email campaigns you need perfectly selected prospects. In an ideal case scenario, you should be able to browse people’s profiles to pick only those who match your ICP. Quickreach allows you to do that. And now, Quickreach integrated with Woodpecker to enable you to push those carefully picked prospects to Woodpecker with just two clicks.
This way, you’re able to save time on each of the three prospecting stages: searching for prospects, managing your prospect base, and managing your email outreach. Check how the integration works and how you can use it to safely add new contacts to your campaigns in Woodpecker.
Here comes the 8th part of our Prospect List Building Tools series. But it’s a first one this year. This time I gave a spin to HeadReach – a product made by two co-founders in Bulgaria. I had a pleasure to interview one of them – Kalo Yankulov. He told me little a bit about their story and described the prospect list building tool they are developing at the moment. Meet Kalo and discover HeadReach that allows you to prospect directly in the app dashboard instead of LinkedIn.
It’s official. We proudly announce that we’ve finalized our integration with Zapier! That gives you the ability to connect Woodpecker to 750+ apps and automate various parts of your sales workflow. Read along to find out what Zapier is all about, and how you can employ it to easily push data between Woodpecker and other apps you’re using to save time and improve your sales process.
I’ve noticed that I’m more likely to respond to a cold email if I had a chance to see the sender’s name or photo somewhere else before. That allows me to suppose that there’s a way to boost open and reply rates of my cold email campaigns by making a warm basis for my cold emails. I’ve came up with a list of ways to warm up prospects’ list before sending them cold emails and follow-ups. These simple actions may seriously increase your open and reply rates. Check them out, give them a try.
We’ve got 2017. It’s been 6 years since the publication of Predictable Revenue. Whereas the basic presumptions about sales and growth made in the book are still valid, outbound messaging has changed a lot over the years. What used to work fine for email outreach in 2011, probably won’t work as well nowadays.
If you feel like outbound lead generation and proactive selling are not working for you as well as they are praised to be working, you should catch up with the ongoing changes taking place in outbound sales. Here’s what to pay attention to in your cold outreach to make it work in 2017.
In 2016, I wrote around 20 posts about prospecting tools and tactics. I decided to prepare a little synthesis of the prospecting know-how I’ve shared with you so far. Here’s the outbound prospecting process divided into 5 steps.
If someone made a list of the “most commonly used sources of b2b leads”, LinkedIn would be undisputable #1 on that list. And that’s understandable. LinkedIn is a mine of information about businesses and people connected with those businesses. But there are also other platforms including collections of companies, divided into categories, where you can find ideal prospects along with some reference points for your cold email campaigns.
Here are 15 places on the web where you can find SaaS companies, startups, software houses, marketing experts and other companies that will match your Ideal Customer Profile.