How We Found our Prospects on Quora: Vol. 1

Before you venture into prospecting, you should have an ideal customer profile in place. However, what if you have an ICP worked out and you’re stuck not knowing where to search for prospects?

Today, I’ll show you that the online places you enjoy being at can lend itself perfectly to building a quality contact list. And that’s based on Wojtek’s, Head of Outbound Sales, experience.

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How We Use Woodpecker for Inbound Sales

I write a lot about cold email outreach automation, which is a part of outbound sales. But today I’ve got something quite different that I want to share with you. I want to show you how our own inbound sales team uses Woodpecker to contact people who have signed up for a free trial. This is something I believe played a huge role in getting Woodpecker from 1 to 1000 B2B customers in 2,5 years. Keep reading to learn more about the whole process and see some email templates.

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How We Actually Rework Our Ideal Customer Profile

At the beginning of 2016, I wrote about the Ideal Customer Profile (ICP) framework that we adopted at Woodpecker and about the way we worked on our marketing personas. At that point, we had around 100 B2B customers.

Our customer base has grown to 1000 since then. And it has obviously changed a bit, too. Here’s about how we actually measure the changes in our customer base in order to constantly rework our ideal customer profile as our company grows, and why it’s important to keep the ICP up to date in general.

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What’s the Difference Between Inbound & Outbound Lead Service?

You can get leads from two sources: inbound and outbound. But what’s actually the difference between the two when it comes to sales? How do you approach the leads from those two sources? Should you work out two different strategies for serving them? If so, how should the strategies differ? Keep reading to find the answers to those questions and convert more leads, both inbound and outbound, into customers.

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Prospect List Building Tools Review Vol. 9: Find That Email

We’re getting back with our Prospect List Building Tools series. It’s vol. 9, in which we’re presenting the tool called Find That Email. I’ve had the pleasure to interview Sagi Strauss  the founder of the service, who told me more about himself and the tool he’s been creating. Keep reading to learn how you could use Find That Email in your cold outreach workflow.

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A Comprehensive Guide to Cold Email

This week we have a little special. I’ve been writing about cold emails for over 2 years. Last week I realized that I’ve written over 100 posts on this blog so far. That’s a lot of material. So this week I decided to prepare a kind of a table of contents, so you have a place on this blog where you can easily and quickly find what you’re looking for. Plus, maybe it will allow you to discover some posts you haven’t read before. Check out the collection that makes a comprehensive guide to cold email.

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Step-by-Step Practical Guide to a Cold Email Campaign That Gets Delivered

Sending an automated cold email campaign is just a start. In the end, you want your emails to actually get to your prospects’ inboxes. And to make that happen, it’s crucial that you properly plan and set up your cold email campaign in every detail. I wrote this post in cooperation with our Support team and our Head of Integration & Deliverability, because we observed that many of our users still need help when it comes to properly adjusting their cold email campaign settings.

So, we proudly present the step-by-step guide to setting up an automated cold email sequence in Woodpecker that will smoothly go out of your mailbox and actually get to your prospects.

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How to Find Ideal Prospects in Quickreach.io and Export Them to Woodpecker

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For effective cold email campaigns you need perfectly selected prospects. In an ideal case scenario, you should be able to browse people’s profiles to pick only those who match your ICP. Quickreach allows you to do that. And now, Quickreach integrated with Woodpecker to enable you to push those carefully picked prospects to Woodpecker with just two clicks.

This way, you’re able to save time on each of the three prospecting stages: searching for prospects, managing your prospect base, and managing your email outreach. Check how the integration works and how you can use it to safely add new contacts to your campaigns in Woodpecker.

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Prospect List Building Tools Review Vol. 8: HeadReach

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Here comes the 8th part of our Prospect List Building Tools series. But it’s a first one this year. This time I gave a spin to HeadReach a product made by two co-founders in Bulgaria. I had a pleasure to interview one of them Kalo Yankulov. He told me little a bit about their story and described the prospect list building tool they are developing at the moment. Meet Kalo and discover HeadReach that allows you to prospect directly in the app dashboard instead of LinkedIn.

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