16 Things You Need to Change to Get More from Your Email Outreach in 2018

Email Outreach for 2018 box of ideas

We’ve got 2018. It’s been 7 years since the publication of Predictable Revenue. Whereas the basic presumptions about sales and growth made in the book are still valid, outbound messaging has changed a lot over the years. What used to work fine for email outreach in 2011, probably won’t work as well nowadays.

If you feel like outbound lead generation and proactive selling are not working for you as well as they are praised to be working, you should catch up with the ongoing changes taking place in outbound sales. Here’s what to pay attention to in your cold outreach to make it work in 2018.

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Woodpecker Prospecting Webinar Vol.1

prospecting-webinar-illustration

At the end of last year, our outbound sales team hosted a webinar made for Quora users interested in lead generation. It was their first webinar, therefore, the outbound team wanted the audience to be relatively small. We thought you might be interested in watching the webinar and learning more about our approach to list building. So today, we’re publishing the webinar, and at the same time, officially launching Woodpecker YouTube channel.

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65 Customer Interviews: How We Made That Happen & What We’ve Learned

When was the last time you actually talked to your customers? I don’t mean a sales call or a demo. I mean actually talking about their business, your business, and how the two virtually affect each other. Our Outbound Sales team has just finalized their their 3.5-month long project of customer interviews. Last week, they presented the results to the whole Woodpecker team. Here’s a report on how they carried out the interviews, what they’ve learned from all that, and how their findings will affect the whole company.

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How We Found our Prospects on Quora: Vol. 1

Before you venture into prospecting, you should have an ideal customer profile in place. However, what if you have an ICP worked out and you’re stuck not knowing where to search for prospects?

Today, I’ll show you that the online places you enjoy being at can lend itself perfectly to building a quality contact list. And that’s based on Wojtek’s, Head of Outbound Sales, experience.

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How We Use Woodpecker for Inbound Sales

I write a lot about cold email outreach automation, which is a part of outbound sales. But today I’ve got something quite different that I want to share with you. I want to show you how our own inbound sales team uses Woodpecker to contact people who have signed up for a free trial. This is something I believe played a huge role in getting Woodpecker from 1 to 1000 B2B customers in 2,5 years. Keep reading to learn more about the whole process and see some email templates.

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How We Actually Rework Our Ideal Customer Profile

At the beginning of 2016, I wrote about the Ideal Customer Profile (ICP) framework that we adopted at Woodpecker and about the way we worked on our marketing personas. At that point, we had around 100 B2B customers.

Our customer base has grown to 1000 since then. And it has obviously changed a bit, too. Here’s about how we actually measure the changes in our customer base in order to constantly rework our ideal customer profile as our company grows, and why it’s important to keep the ICP up to date in general.

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What’s the Difference Between Inbound & Outbound Lead Service?

You can get leads from two sources: inbound and outbound. But what’s actually the difference between the two when it comes to sales? How do you approach the leads from those two sources? Should you work out two different strategies for serving them? If so, how should the strategies differ? Keep reading to find the answers to those questions and convert more leads, both inbound and outbound, into customers.

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Prospect List Building Tools Review Vol. 9: Find That Email

We’re getting back with our Prospect List Building Tools series. It’s vol. 9, in which we’re presenting the tool called Find That Email. I’ve had the pleasure to interview Sagi Strauss  the founder of the service, who told me more about himself and the tool he’s been creating. Keep reading to learn how you could use Find That Email in your cold outreach workflow.

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