What to Do if You Feel Like Cold Emails Don’t Work for You?

 

Have you ever felt like that? You’ve sent a cold email campaign and you’ve got poor response. “Argh, this just doesn’t work for me…” I bet most of us have thought that to themselves at least once. In moments like that, we are usually demotivated and we feel helpless. We feel like we want to give up. But if you give up too soon, you might miss a lot of opportunities.

Before giving up on cold emailing, you can do at least 12 things to verify if cold emails really don’t work for you, or if they haven’t work for you because you were missing something in your approach. See what you can do.

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Lean Approach to Email Outreach, or How Big Should My Cold Email Campaign Be?

Our users sometimes report to us that they couldn’t find enough time to run their outbound campaigns. Yes, a well-thought-out cold email campaign takes some time to get prepared. But what we often observe is that cold email senders want to go large from the very beginning: have a prospect base including thousands of addresses, an 8-touch email sequence with A/B testing, and so on. In this post, I’m going to show you why it’s more beneficial to start small. Check out what we call the lean approach to cold email, and why it’s worth testing.

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What We’ve Figured Out about Optimal Time for Cold Email Delivery: Vol. 2 Different time zones

The issue of different time zones complicates the definition of optimal email delivery time. What is 7 AM to our prospect in California is 4 PM for us in Poland. Many companies like ours have been prospecting overseas by sending cold emails. In such a case, should we aim at the optimal time on our prospects’ clock? Or should we consider our own office hours, so that we can react quickly if someone responds to our message?

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What’s the Best Time to Send Email Campaign: Vol. 1 Stats

illustration showing the-best time to send cold email

Time matters. Sending emails on particular days of the week and at specific times of the day may influence the open rates and response rates. That’s what has been proven by many studies. However, a major part of the research considers the best delivery time for email newsletters. Newsletters and cold emails are not the same, so can we apply those newsletter studies to cold emails as well? What is the best time to send email campaign?

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How to Carry Out A/B Testing of Cold Email Copy in Woodpecker?

In the previous article, I showed how to A/B test cold email copy for better results. Basically, we all know how to do it. But we also realize that it takes a lot of time to carry out a split test by hand, plus track and analyze the results afterward. So the question is: how to do it possibly quickly and conveniently? Let me show you how we handle it using Woodpecker.

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A/B Testing in Cold Email: How to Optimize Our Copy to Get More Replies?

Split tests, or A/B tests, are a well-known method for website’s or newsletter’s copy optimization. But cold email copy also needs constant changes if it is to bring optimal effects. Here’s a little about split testing in cold email: which parts of our email can be tested, how can we test most effectively, what tools can we use for convenient comparison of results?

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