For any SEO agency to thrive, it needs a steady flow of customers. Recently, I’ve been contacted by Rad Basta, CEO of Four Dots, who kindly described how an SEO agency can do to get high-quality clients.
Here’s what his process looks like.
Generating first customers for your startup requires a lot of time. Time in the early days of any is scarce. There’s so much work to be done that you don’t know what to work on first. But in order to stay afloat, you need a steady flow of customers.
Woodpecker got its first customers through cold emailing. Yet, there are other ways that you can compliment cold emailing with in order to generate leads.
In today’s article, Deepti Jain from Aeroleads will tell you a bit about those other ways of generating leads for your startup.
I’ll let you take over, Deepti.
GDPR has been a big boom for us all. While browsing the Internet, we can easily find a lot of info about what GDPR is, who and what it applies to, and what requirements we should meet as companies in order to comply with the regulation. But for many of us in the Internet industry, there’s still the question of HOW we should actually apply it to our product.
At Woodpecker, we did some research, tried to find the best solutions to implement, and then finally we came up with the things that should be done to make our product GDPR–friendly. I wanted to share a few tips which may inspire you to introduce some changes to your product or service.
If you’re in a SaaS business as we are, you know that you need the right strategy to deal with churn. Etienne Garbugli from Highlights, a new software that uses a subscription model, wrote a guest post for the Woodpecker blog. All about using email for customer retention.
Without further ado, here it goes.
I like to stress out the importance of cold email personalization. You may approach the process of adding a personal touch to email copy from multiple angles, which I’ve already described. But sometimes it’s nice to use a tool or two that would do it for you.
I asked Moaaz from Cloudlead, a B2B lead generation intelligence provider, to explain you how to use data to drive your marketing and sales efforts.
Moaaz will take over from now.
This blog is focused on cold emailing for lead generation, however, email can be a great medium to stay in touch with those who are already customers. So I asked Stewart from Fieldboom to write a couple of lines on how to communicate with your customers via email.
Stew will take over from now.
Although for many of us writing an email comes without much difficulty, it may be beneficial to stop, review what we’ve written and think how others may perceive it. As we’ll see in this post, we may commit a blunder without even knowing.
Gloria Kopp authored a blog post for us about typical email faux-pas.
Let’s dive into it.
There’s a group of prospects that visit your website at least once but they don’t take any action whatsoever. They don’t sign up for a free trial, they don’t sign up for a newsletter. Sometimes they might do that out of distraction, heavy workload, or absent-mindedness rather than them not liking your offer.
Zoltan Gero, our guest writer for today, believes it’s a perfect reason – a trigger – to contact those prospects by sending them a not-so-cold email campaign. He describes a step-by-step process of contacting those companies using Leadberry and Woodpecker integration via Zapier.
As I’ve said in the previous post, cold emailing isn’t easy. You need to run many tests, see what works and what doesn’t, until you find your own take on the process. Also, you’re competing for prospect’s attention with other “cold emailers”. To win, you may like to borrow practices from other email senders, be that email marketers.
Julia Samoilenko, Marketing Manager at Chanty, wrote a guest post about using videos and GIFs in email, an on-trend practice among email marketers. Of course, it won’t work on every group of prospects, but some of you may want to test it out. Maybe in follow-up emails?