GDPR for Product Owners and Developers

an illustration to the post about GDPR for app developers

GDPR has been a big boom for us all. While browsing the Internet, we can easily find a lot of info about what GDPR is, who and what it applies to, and what requirements we should meet as companies in order to comply with the regulation. But for many of us in the Internet industry, there’s still the question of HOW we should actually apply it to our product.

At Woodpecker, we did some research, tried to find the best solutions to implement, and then finally we came up with the things that should be done to make our product GDPR–friendly. I wanted to share a few tips which may inspire you to introduce some changes to your product or service.

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How Data-driven Selling and Personalization Can Boost Your Outbound

I like to stress out the importance of cold email personalization. You may approach the process of adding a personal touch to email copy from multiple angles, which I’ve already described. But sometimes it’s nice to use a tool or two that would do it for you.

I asked Moaaz from Cloudlead, a B2B lead generation intelligence provider, to explain you how to use data to drive your marketing and sales efforts.

Moaaz will take over from now.

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7 Common Email Etiquette Mistakes You Need to Avoid When Writing Cold Emails

Although for many of us writing an email comes without much difficulty, it may be beneficial to stop, review what we’ve written and think how others may perceive it. As we’ll see in this post, we may commit a blunder without even knowing.

Gloria Kopp authored a blog post for us about typical email faux-pas.

Let’s dive into it.

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How Leadberry Automates Email Outreach with Woodpecker

leadberry-woodpecker

There’s a group of prospects that visit your website at least once but they don’t take any action whatsoever. They don’t sign up for a free trial, they don’t sign up for a newsletter. Sometimes they might do that out of distraction, heavy workload, or absent-mindedness rather than them not liking your offer.

Zoltan Gero, our guest writer for today, believes it’s a perfect reason  a trigger to contact those prospects by sending them a not-so-cold email campaign. He describes a step-by-step process of contacting those companies using Leadberry and Woodpecker integration via Zapier.

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A Guide to Personalized Email Using Individual Videos and GIFs

 

As I’ve said in the previous post, cold emailing isn’t easy. You need to run many tests, see what works and what doesn’t, until you find your own take on the process. Also, you’re competing for prospect’s attention with other “cold emailers”. To win, you may like to borrow practices from other email senders, be that email marketers.

Julia Samoilenko, Marketing Manager at Chanty, wrote a guest post about using videos and GIFs in email, an on-trend practice among email marketers. Of course, it won’t work on every group of prospects, but some of you may want to test it out. Maybe in follow-up emails?

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10 Reasons Why Your Outreach Emails Are Getting No Response

This week we have a guest post by Nina Cvijovic, who is a researcher and writer at Etools. Nina analyzed 10 reasons why your outbound email campaigns may not be reaching the response rate you expect them to, or are not generating any responses at all. Either way, there’s always a field for improvement in cold emailing. So go through the 10 checkpoints below, and read some advice on how your response rates can be improved.

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8 Tips for Successful Sales Approach According to Muhammad Ali’s Rules for Victory

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American former professional boxer. Widely considered one of the greatest heavyweights in the history of sport. One of the most recognized sportsmen of all time. Recently he passed away, but left great learnings and approach that should be a motivation for all of us. This is a post inspired by and dedicated to one of the greatest people of all time. Today, Muhammad Ali will teach you, sales folks, how to be successful in your own sales ring!

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This is a guest post by Emilia Mosiewicz – Sales Director at LiveChat.

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