A Comprehensive Guide to Cold Email

This week we have a little special. I’ve been writing about cold emails for over 2 years. Last week I realized that I’ve written over 100 posts on this blog so far. That’s a lot of material. So this week I decided to prepare a kind of a table of contents, so you have a place on this blog where you can easily and quickly find what you’re looking for. Plus, maybe it will allow you to discover some posts you haven’t read before. Check out the collection that makes a comprehensive guide to cold email.

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How to Use High-Level Personalization in Influencer Outreach?

We already know that personalization boosts deliverability, as well as open and reply rates. But how to get about personalizing your messages? A few weeks ago, I asked about it Magdalena Urbaniak, who is Global Communications Manager at Brand24 and focuses on influencer marketing. Taking care of influencer outreach, Magda contacts people who get tons of cold emails every day. Yet, she gets responses and starts valuable relations which often turn into business opportunities. Read on to learn how to use high-level personalization to start conversations with influencers.

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Step-by-Step Practical Guide to a Cold Email Campaign That Gets Delivered

Sending an automated cold email campaign is just a start. In the end, you want your emails to actually get to your prospects’ inboxes. And to make that happen, it’s crucial that you properly plan and set up your cold email campaign in every detail. I wrote this post in cooperation with our Support team and our Head of Integration & Deliverability, because we observed that many of our users still need help when it comes to properly adjusting their cold email campaign settings.

So, we proudly present the step-by-step guide to setting up an automated cold email sequence in Woodpecker that will smoothly go out of your mailbox and actually get to your prospects.

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How Does Personalization Affect Cold Email Deliverability?

I’ve already wrote a few pieces on personalization in cold email. I’ve given numerous reasons why personalization is a must. Yet, here’s another one: deliverability of your cold email campaigns. This is something you can’t just ignore or omit, because if you do your emails will simply stop being sent. Here’s more about the link between personalization and deliverability. Check how it works and how to personalize your cold email campaigns to make sure your emails get sent and delivered.

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How to Warm Up My Email Address before Cold Outreach?

Remember how I wrote about why it’s a good idea to set up  a separate email for outbound? Here’s a kind of a follow-up to that topic. Before you start using a newly set up mailbox for serious outbound campaigns, it’s crucial to warm it up a bit. At Woodpecker, we often see that totally new email addresses used for outbound without any warm-up get blocked soon after an outbound campaign is fired off. Here’s more about why that happens and how to avoid it. Check out the step by step plan on how to warm up your email address before starting a cold email campaign.

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Attachments in Cold Email: Should We Ever Use Them?

Lately, we got some questions from our users about attachments in cold email. I understand that many sales people got used to sending emails including attachments. But when it comes to cold email campaigns, attaching files to the messages may actually make you look less reliable as an email sender, and thus cause some serious deliverability problems. I decided to write this post to show you some reasons why using attachments in cold email may not be the best idea. I also present here some alternative ways of sharing content with your prospects.

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What Are Email Sending Limits of Various Email Hosts?

You have to know this. Especially if you do email outreach. Each host has its own email sending limits. The limits may be daily, hourly, and sometimes also per minute. If you’re sending cold email campaigns without being aware of your email provider’s limits, your email account may get blocked before you know it. In this post you will find information about sending limits of popular email service providers including Gmail, Office 365, GoDaddy and more.

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Cold Email Clichés, or What Your Prospects Have Seen Too Many Times to Care

If you’ve been into cold emails for some time, or if you get hundreds of cold emails into your inbox, you are probably able to quote some cliché phrases and structures showing up over and over again for years. I described just a few of them below. Check if you know them. Check if you use them. Check how to replace them, which may probably boost your reply rates.

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