What to Do When You Get an Interested Reply to Your Cold Email?

The moment you get an interested reply to your cold email… That’s when you realize that the entire process of defining your ICP, looking for prospects, finding their contact data, was not a waste of time. This is the moment when you get rewarded for your hard work and effort. This is the moment we are all waiting for. But as soon as you handle the initial excitement, you actually need to come up with a reasonable response. Here are a few points you should pay attention to, if you want to keep an interested prospect interested.

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What to Do When You See Negative Replies to Your Cold Emails?

Running your email outreach campaigns, you will definitely see some negative replies. You can be more than sure of that. It’s not a question of if?, but when? how many? from whom? and are they angry or just not interested? And actually, those are all very important questions. It’s not a good idea to ignore the fact that you see negative replies to your cold emails just because everyone gets some.

Negative replies are a sign that there is still something to improve in your outreach strategy. Here’s about a few types of negative replies, what conclusions you can draw from them, and how you can use those conclusions to improve your cold email campaigns.

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How to Warm Up Prospects Before Sending Them a Cold Email?

I’ve noticed that I’m more likely to respond to a cold email if I had a chance to see the sender’s name or photo somewhere else before. That allows me to suppose that there’s a way to boost open and reply rates of my cold email campaigns by making a warm basis for my cold emails. I’ve came up with a list of ways to warm up prospects’ list before sending them cold emails and follow-ups. These simple actions may seriously increase your open and reply rates. Check them out, give them a try.

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11 Things You Need to Change to Get More from Your Email Outreach in 2017

email outreach 2017

We’ve got 2017. It’s been 6 years since the publication of Predictable Revenue. Whereas the basic presumptions about sales and growth made in the book are still valid, outbound messaging has changed a lot over the years. What used to work fine for email outreach in 2011, probably won’t work as well nowadays.

If you feel like outbound lead generation and proactive selling are not working for you as well as they are praised to be working, you should catch up with the ongoing changes taking place in outbound sales. Here’s what to pay attention to in your cold outreach to make it work in 2017.

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Inbound vs. Outbound: Which Source of Leads Works Better?

Outbound vs. inbound this seems like an endless dispute to me. On the one side, you’ve got people who claim outbound techniques are just wrong and unethical, whereas inbound is the only effective way to generate new valuable leads. On the other side, there are people who strongly advocate outbound, because that’s what has really worked for them like no inbound tactic before. So whose advice are we supposed to follow? Which one really works better in B2B?

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What is SPF & DKIM?
And Why You Want to Have It Set Up

nagłowek-dkim_i_spf38-01This is serious. This is about your email deliverability. I know from my own experience that these acronyms may sound unfamiliar, scary and may seem totally uninteresting. Or maybe they sound familiar, but you never cared enough to check what they really are.

Either way, it’s time to learn a bit about SPF & DKIM and set them up in your DNS records for your mail server, if you want to have a better control over your email deliverability.

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6 Trends in Cold Email that Will Help You Get New Clients Abroad

We’re witnessing the renaissance of B2B cold emailing in outbound lead generation and sales. For the last several years cold calling 2.0, described in the famous Predictable Revenue by Aaron Ross, is becoming increasingly popular in the US and Western Europe. It appears, however, that the method requires more and more advanced tactics to be equally effective as it was only a few years ago.

Email recipients have learned to recognize sales emails in a split second, and simply ignore them. Does that mean cold emailing doesn’t work anymore? It doesn’t, if you still follow the assumptions sales people followed 10 years ago. Below you’ll find 6 trends in cold email that you need to take into consideration if you really want to see positive replies nowadays.

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