Remember how I wrote about why it’s a good idea to set up a separate email for outbound? Here’s a kind of a follow-up to that topic. Before you start using a newly set up mailbox for serious outbound campaigns, it’s crucial to warm it up a bit. At Woodpecker, we often see that totally new email addresses used for outbound without any warm-up get blocked soon after an outbound campaign is fired off. Here’s more about why that happens and how to avoid it. Check out the step by step plan on how to warm up your email address before starting a cold email campaign.
Lately, we got some questions from our users about attachments in cold email. I understand that many sales people got used to sending emails including attachments. But when it comes to cold email campaigns, attaching files to the messages may actually make you look less reliable as an email sender, and thus cause some serious deliverability problems. I decided to write this post to show you some reasons why using attachments in cold email may not be the best idea. I also present here some alternative ways of sharing content with your prospects.
You have to know this. Especially if you do email outreach. Each host has its own email sending limits. The limits may be daily, hourly, and sometimes also per minute. If you’re sending cold email campaigns without being aware of your email provider’s limits, your email account may get blocked before you know it. In this post you will find information about sending limits of popular email service providers including Gmail, Office 365, GoDaddy and more.
If you’ve been into cold emails for some time, or if you get hundreds of cold emails into your inbox, you are probably able to quote some cliché phrases and structures showing up over and over again for years. I described just a few of them below. Check if you know them. Check if you use them. Check how to replace them, which may probably boost your reply rates.
At Woodpecker, we often hear people using the two terms “cold emailing” and “email marketing” interchangeably. In fact, cold emails and marketing emails differ, and they differ a lot. Sending cold emails that look like marketing emails won’t bring you many responses. That’s why I decided to analyze the two forms and explain the differences between cold emails and marketing emails. Read on to make sure you’re not wasting your time sending marketing emails to your cold prospects.
I bet you want your emails to get to your ideal prospects’ inboxes. To make sure they will, you need to take care of your deliverability. Among many factors that affect the deliverability, the reputation of your domain and your email server IP plays a tremendous role.
Do you know what actually affects the reputation? Do you know how to check the reputation, control it, or improve it? Read on to find some answers and helpful tools.
Last week we announced 500+ companies on board with Woodpecker. This week we’d like to introduce to you one of them. They are called Lead Pal and they are a lead generation agency who provide their clients with full service outbound lead generation as well as custom-made prospect lists. I’ve had a great pleasure to talk to George Fironov – the founder of Lead Pal, who told me the story of how he started his business and how he’s been developing it with cold email outreach.
You can have control over your cold email deliverability. In outbound outreach, it’s crucial how many of the emails you sent actually get to your prospects’ inboxes. There are at least 14 points on a deliverability checklist that you can, and should, go through before you start off your email campaign. I’ve listed them below in three categories. Some of them you may already know of, but some may be new for you. Check the list and see if you’re doing everything you can to ensure that your cold emails actually get to their destination.