What Mail Merge Custom Fields Can I Use for Clever Outreach?

Mail merge fields, custom fields, dynamic fields, snippets however you call them, successful cold email outreach can’t be done without them. These are just the pieces of information about each of your prospects that can be merged into your email templates to make your messages catch people’s attention. In this post, I’m sharing some ideas for custom fields, other than the traditional first name and company name. Learn where to find them and how to add them to your prospect base for more effective personalization at scale.

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Lean Approach to Email Outreach, or How Big Should My Cold Email Campaign Be?

Our users sometimes report to us that they couldn’t find enough time to run their outbound campaigns. Yes, a well-thought-out cold email campaign takes some time to get prepared. But what we often observe is that cold email senders want to go large from the very beginning: have a prospect base including thousands of addresses, an 8-touch email sequence with A/B testing, and so on. In this post, I’m going to show you why it’s more beneficial to start small. Check out what we call the lean approach to cold email, and why it’s worth testing.

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SMTP & IMAP: What Is It? How Does It Work?

SMTP & IMAP are the two main protocols that allow you to send and receive emails. Why am I even writing about this? Well, sometimes we take crucial things for granted. We use them every day and don’t ever think about how they work. I believe that this is one of such things. And I think that it’s worth understanding how sending your emails works, especially if you send a lot of them as a part of your job.

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What’s the Difference Between Inbound & Outbound Lead Service?

You can get leads from two sources: inbound and outbound. But what’s actually the difference between the two when it comes to sales? How do you approach the leads from those two sources? Should you work out two different strategies for serving them? If so, how should the strategies differ? Keep reading to find the answers to those questions and convert more leads, both inbound and outbound, into customers.

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A Comprehensive Guide to Cold Email

This week we have a little special. I’ve been writing about cold emails for over 2 years. Last week I realized that I’ve written over 100 posts on this blog so far. That’s a lot of material. So this week I decided to prepare a kind of a table of contents, so you have a place on this blog where you can easily and quickly find what you’re looking for. Plus, maybe it will allow you to discover some posts you haven’t read before. Check out the collection that makes a comprehensive guide to cold email.

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How to Use High-Level Personalization in Influencer Outreach?

We already know that personalization boosts deliverability, as well as open and reply rates. But how to get about personalizing your messages? A few weeks ago, I asked about it Magdalena Urbaniak, who is Global Communications Manager at Brand24 and focuses on influencer marketing. Taking care of influencer outreach, Magda contacts people who get tons of cold emails every day. Yet, she gets responses and starts valuable relations which often turn into business opportunities. Read on to learn how to use high-level personalization to start conversations with influencers.

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