What Can We Use B2B Cold Emails for, besides Prospecting? (Updated)

What to use cold emails for besides prospecting

 

What’s the first thing that comes to our mind when we think of cold emails in a start-up? Prospecting. Lead generation. Finding new customers potentially interested in our product or service. Fair enough. That’s probably the core application of B2B cold emails right now. But we can do more than that. So, what else can we use cold emails for?

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Value Proposition – How to Tell My Addressee What I Want from Them? (Updated)

illustration of cold email bringing value

 

The value proposition is probably the most difficult part to craft well in an email. Why? ‘Cause if it sounds even a bit salesy – the prospect may get scared off. Too blurry – the addressee may not get what we want from them and become disinterested. Too personal – it may just seem creepy. So how should it sound so the recipient gets actually intrigued and wants to reply?

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What Is a Cross-Promotional Partnership & How to Find It?

How to find cross-promotional partnership?

 

I would say that for a business like ours to thrive in the internet era, it needs three things: a website that converts, testimonials from happy customers and a steady flow of targeted visitors. Out of the three, the most tricky to get is the last one.

You can improve website conversion rates by running A/B tests. You may encourage people to leave you testimonials with an email plan. But how to get a growing number of visitors who fit your target? In this post, I share one idea that can boost your website visits. Enter: cross-promotional partnership.

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Perfect CTA, or How to Write a Persuasive Email? (Updated)

How to write a perfect cold email CTAWhereas a well-crafted subject is key for boosting our opening rates, the CTA (call to action) is the key to boosting the reply rates. That’s the sentence, or a question, the addressee reads at the end of our message. That’s the part that persuade them to undertake some action – send us a reply, click the provided link, sign up for a trial. If you want to know how to write effective CTAs, keep reading.

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Links in Cold Email: How to Add & Track Them Safely (Updated)

Do you have links in your cold emails? I bet you do. We often feel the need to add a link or two – either in the body of our email or in the signature. Moreover, we usually want to know if someone clicked the link or not. Ideally, we would like to know how many people clicked the link and who it was exactly.

There are many tools that allow us to track clicks on links in emails, but all of them use the same mechanism to do that. Unfortunately, the mechanism is not perfect, and it may cause spam alerts if we set up our links wrong. That’s why it’s important to put in the links properly into our message not to get into spam folder. Here’s how to do that.

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Best Signatures for Sales Emails: Let’s Analyze What Makes Them Effective

cold email signature template visualization

Email signature may seem like no big deal. After all, there are plenty of signature templates to choose from. You could just pick the one you like, customize it and paste into your email, right?

This could be enough in the case of a regular business email signature. A signature for a sales email, however, requires a bit more attention as it serves an extra purpose — it should increase your credibility in the eyes of your prospects and encourage them to reply to you.

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What You Should Definitely Steal From Cold Email Templates

cold email template inspiration

The core purpose of cold emailing is to start a conversation with a prospective customer and build a valuable business relationship off of it. However, to get there you need to catch your prospect’s attention and spark their engagement first. Your cold email copy plays a major role in achieving this goal. Coming up with compelling content is not a piece of cake, though. It takes time, effort and a substantial amount of creativity.

Although copying a cold email template you found on Google won’t get you any customers, seeing what others have written in their email copy is a source of inspiration. We studied quite a few cold email templates and summed up the most effective formulas you can steal to craft your own email copy.

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