11 Things You Need to Change to Get More from Your Email Outreach in 2017

email outreach 2017

We’ve got 2017. It’s been 6 years since the publication of Predictable Revenue. Whereas the basic presumptions about sales and growth made in the book are still valid, outbound messaging has changed a lot over the years. What used to work fine for email outreach in 2011, probably won’t work as well nowadays.

If you feel like outbound lead generation and proactive selling are not working for you as well as they are praised to be working, you should catch up with the ongoing changes taking place in outbound sales. Here’s what to pay attention to in your cold outreach to make it work in 2017.

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Inbound vs. Outbound: Which Source of Leads Works Better?

Outbound vs. inbound this seems like an endless dispute to me. On the one side, you’ve got people who claim outbound techniques are just wrong and unethical, whereas inbound is the only effective way to generate new valuable leads. On the other side, there are people who strongly advocate outbound, because that’s what has really worked for them like no inbound tactic before. So whose advice are we supposed to follow? Which one really works better in B2B?

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What is SPF & DKIM?
And Why You Want to Have It Set Up

nagłowek-dkim_i_spf38-01This is serious. This is about your email deliverability. I know from my own experience that these acronyms may sound unfamiliar, scary and may seem totally uninteresting. Or maybe they sound familiar, but you never cared enough to check what they really are.

Either way, it’s time to learn a bit about SPF & DKIM and set them up in your DNS records for your mail server, if you want to have a better control over your email deliverability.

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6 Trends in Cold Email that Will Help You Get New Clients Abroad

We’re witnessing the renaissance of B2B cold emailing in outbound lead generation and sales. For the last several years cold calling 2.0, described in the famous Predictable Revenue by Aaron Ross, is becoming increasingly popular in the US and Western Europe. It appears, however, that the method requires more and more advanced tactics to be equally effective as it was only a few years ago.

Email recipients have learned to recognize sales emails in a split second, and simply ignore them. Does that mean cold emailing doesn’t work anymore? It doesn’t, if you still follow the assumptions sales people followed 10 years ago. Below you’ll find 6 trends in cold email that you need to take into consideration if you really want to see positive replies nowadays.

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Links in Cold Email: How to Add & Track Them Safely

Do you have links in your cold emails? I bet you do. We often feel the need to add a link or two – either in the body of our email or in the signature. Moreover, we usually want to know if someone clicked the link or not. Ideally, we would like to know how many people clicked the link and who it was exactly.

There are many tools that allow us to track clicks on links in emails, but all of them use the same mechanism to do that. Unfortunately, the mechanism is not perfect, and it may cause spam alerts if we set up our links wrong. That’s why it’s important to put in the links properly into our message not to get into spam folder. Here’s how to do that.

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Why We Set up a Separate Mailbox for Outbound Campaigns?

When we were getting about sending our own cold email campaigns, the first thing we did was setting up a new mailbox for each of our sales persons. Those new email accounts have been created on a separate domain and dedicated exclusively to outbound email campaigns. Why did we do that? And how can you do that quickly and conveniently for your own outreach?

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5 Rules of Effective Email Follow-up

We talk a lot about cold emails, but not so much about follow-ups. We carefully craft our opening message, but we don’t seem to spend the same amount of time writing the follow-ups.

Meanwhile, experience shows that majority of prospects reply to the second or the third message from the sequence, and not directly to the first one. So we should focus on the follow-ups at least as much as we focus on the opening email. Here’s 5 crucial rules to keep in mind when it comes to effective email follow-up.

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