We’re witnessing the renaissance of B2B cold emailing in outbound lead generation and sales. For the last several years cold calling 2.0, described in the famous Predictable Revenue by Aaron Ross, is becoming increasingly popular in the US and Western Europe. It appears, however, that the method requires more and more advanced tactics to be equally effective as it was only a few years ago.
Email recipients have learned to recognize sales emails in a split second, and simply ignore them. Does that mean cold emailing doesn’t work anymore? It doesn’t, if you still follow the assumptions sales people followed 10 years ago. Below you’ll find 6 trends in cold email that you need to take into consideration if you really want to see positive replies nowadays.