Follow-up After a Webinar: How to Convert Inbound Leads Into Sales Vol. 1

Follow-up email series cover photo

I’m sure you can agree that webinars are time-consuming and stressful. Not only do you have to carefully plan the whole thing out, but you also need to oversee a lot of things, such as recording & sound quality, take care of the Internet connection, plus you need to make sure there’s enough space for everyone to attend the webinar.

Continue reading

2 Quick Tricks to Speed Up
a Cold Email Campaign in Woodpecker

how to increase cold email sending illustration

I get it. You’ve connected your email address, wrote an outstanding email sequence, uploaded a long list of verified prospects and conducted a 5-minute campaign audit to check if everything’s right, but Woodpecker has sent very few of your emails so far. Let’s go through all the steps together and discover what can be improved to boost your sending.

Continue reading

The Better You Know How Email Works, the Higher Your Open Rate

the wizzard of high reply rate

There’s a reason why we have 20+ email deliverability articles published on this blog. In order to be a pro at cold emailing and get outstanding results, you need to know how email works. Knowing how email works, however, doesn’t mean writing the best email template out there. It goes well beyond email copy. It means knowing how email is sent and using this knowledge to schedule campaigns.

Continue reading

GDPR After Brexit: How It May Affect Cold Email?

Brexit and cold email illustration

There’s a lot of uncertainty around the United Kingdom leaving the European Union. Since some of you target the UK, I think you wonder what will happen there in terms of GDPR. Will GDPR be still relevant after Brexit? Let’s see.

This blog post was written with the cooperation of Margaret Sikora, our Product Manager and Data Protection Officer at Woodpecker.

Continue reading

Email Engagement Rate:
Why Your Campaign Stats Matter to SPAM Filters

email engagement rate illustration

We tend to think about email statistics just from a business perspective. Obviously, we want a 100% open rate and no fewer replies. That would be amazing, wouldn’t it? And if it turned out that the majority of replies were positive, we would win. However, the business advantage of getting high email stats is nigh on impossible without taking proper care of email deliverability.

Keep on reading to learn how the reply rate affects email deliverability.

Continue reading

Prospect List Building Tools Review Vol. 13: eGrabber’s Management-Finder

egrabber logo

It’s about time for another prospecting tool to be reviewed. I was approached by eGrabber’s team who proposed to me that they would do a demo of their tool, Management-Finder, to see how it works and how a prospecting team can use it.

I invited Luke from the Business Growth Team and we spent some time playing with the tool. It’s an unusual app but highly advanced and Luke got very excited about it. He said that he would save a ton of time with this tool.

I spoke to Clinton Rozario and his colleagues at eGrabber. Let’s find out more about the tool.

Continue reading

Expert RoundUp Vol. 1 – Conversational Marketing: Can it Boost Sales?

Lately, I’ve spent some time observing new trends in sales and marketing. I couldn’t help but be drawn to “conversational marketing”, a novel idea introduced by Drift, a platform that offers all-round solutions for staying in touch with customers and leads.

The term itself seemed really interesting to me. After all, cold emailing is a form of starting a conversation, so if something like “conversational marketing” gets blog coverage, it’s even better for cold emailing and similar technology that enables brands to stay in touch with their leads.

So I popped into a chat with Mark Kilens from Drift who’s worked extremely hard on Drift’s Conversational Framework. I also reached out to lead generation experts and asked them to say a few words about the rise of chatbots and conversational marketing.

Let’s see what they had to say about it.

Continue reading

We’ve Examined Best Subject Lines, Here’s What We Discovered

We always say that the cold email subject line is like a key to a door. Today, I present to you examples of high-performing subject lines to get you inspired. Those are not here for you to copy and paste into the cold email campaign that you’re creating. But there is something for you. We analyzed those subject lines at Woodpecker and uncovered a really interesting thing that may help you.

Keep on reading to find out what it is.

Continue reading

7 Cold Email Writing Services to Use, and When You Need Their Help

illustration-man-using-email-writing-service

Cold email writing is a skill and like any other skill, you need to hone it before you can call yourself an expert. But what if you cannot devote enough time to master that skill? What to do then? You can search for ready-made email templates in Google, and use the one you like. Yet, it’s a risky maneuver. Your prospect may have already received the exact email template from somebody else. I wrote some time ago that it’s not a good solution.

Fortunately for you, there is yet another option – using one of the services that specialize in cold email writing. Such a service can cost a bit, but there are two scenarios when a cold email writing service is a godsend.

Continue reading