Whereas a well-crafted subject is key for boosting our opening rates, the CTA (call to action) is the key to boosting the reply rates. That’s the sentence, or a question, the addressee reads at the end of our message. That’s the part that makes them undertake some action – send us a reply, click the provided link, sign up for a trial. If you want to know how to write effective CTAs, keep reading.
Do you have links in your cold emails? I bet you do. We often feel the need to add a link or two – either in the body of our email or in the signature. Moreover, we usually want to know if someone clicked the link or not. Ideally, we would like to know how many people clicked the link and who it was exactly.
There are many tools that allow us to track clicks on links in emails, but all of them use the same mechanism to do that. Unfortunately, the mechanism is not perfect, and it may cause spam alerts if we set up our links wrong. That’s why it’s important to put in the links properly into our message not to get into spam folder. Here’s how to do that.
Prospect list building is a crucial part of the outbound sales process. The first step is defining your ideal customer profile (ICP). But as soon as you’ve done that, you actually need to find the right accounts, people and their contact details. Here’s a tool stack for step two. A collection of outbound prospect list building tools and services that will help you regularly feed Woodpecker with fresh contacts.
You have to know this. Especially if you do email outreach. Each host has its own email sending limits. The limits may be daily, hourly, and sometimes also per minute. If you’re sending cold email campaigns without being aware of your email provider’s limits, your email account may get blocked before you know it. In this blog post, you will find information about sending limits of popular email service providers including Gmail, Office 365, GoDaddy and more.
And here’s another part of our Prospect List Building Tools Review series. This time we’ve got a big fish. Pioneers in the field, present on the market since 2014, coming from the US and focusing on quality data for years – LeadFuze. It was a real honor for me to talk to Justin McGill, founder and CEO of LeadFuze, and I’m glad he accepted the invitation to our series of reviews. Read his answers to my questions below and see what I’ve found about the prospecting tool he’s built together with his team.
Quality cold emailing is a skill to be learned. It cannot be learned overnight. It takes months and years to learn how to write and send cold emails that work. And the learning never stops, really. It’s a process of constant improvement. And during the process, you constantly look for guidance, inspiration, and advice based on experience. Below, I’m sharing with you my list of 10 cold emailing resources including books, ebooks, blogs, and a YouTube channel that are helping me in my learning process.
Here’s some good news for the Woodpecker users who work on Gmail. We’ve just launched an improved version of the Woodpecker Chrome Extension. It lets you manage your Woodpecker campaigns directly in Gmail. But that’s just a start. Keep reading to learn more about why it is worth it to install it. Let’s get started.
Lately, we’re getting lots of questions about GDPR (General Data Protection Regulation). This seems like a topic that still needs some clarification. That’s why here we’ve put together a GDPR FAQ – a list of frequently asked questions about the regulation along with our answers. Hope you’ll find here some useful clues and practical tips about processing data and managing your email campaigns according to the GDPR principles.
Some would immediately say Yes! to putting an unsubscribe link. Some would say No… The answer to this is more complex than it may seem, so whatever your first answer was, you may want to check this article for a non-radical but rather a common-sense approach to an opt-out in cold email.
We’ve got 2018. It’s been 7 years since the publication of Predictable Revenue. Whereas the basic presumptions about sales and growth made in the book are still valid, outbound messaging has changed a lot over the years. What used to work fine for email outreach in 2011, probably won’t work as well nowadays.
If you feel like outbound lead generation and proactive selling are not working for you as well as they are praised to be working, you should catch up with the ongoing changes taking place in outbound sales. Here’s what to pay attention to in your cold outreach to make it work in 2018.