What’s the first thing that comes to our mind when we think of cold emails in a start-up? Prospecting. Lead generation. Finding new customers potentially interested in our product or service. Fair enough. That’s probably the core application of B2B cold emails right now. But we can do more than that. So, what else can we use cold emails for?
Would you like to meet one of our clients and get to know what their lead generation strategy is? Deepak Shukla from Pearl Lemon Leads, an SEO agency, shares how his team uses Woodpecker to facilitate their lead generation process.
Keep reading to get an insight into how they approach their prospective customers. Continue reading
I’ve seen a lot of cases where an email copy has destroyed a cold email campaign’s deliverability. The scenario usually goes like this. A cold email sender writes an email copy, unintentionally riddled with SPAM words. They purchase an email list online and using an email address that hadn’t been properly warmed up, they click ‘Send’. And thus they are in trouble.
Today I’d like to share some exciting news with you. We’re releasing a new campaign model that will allow you to send follow-ups triggered by the action your prospect takes to add even more personalization to your campaigns.
If-campaigns, as the new model is called, are now available for all users. Let me explain to you how they work and what a breakthrough they are for your follow-up strategy and email deliverability.
Although an e-commerce sales process greatly differs from the sales we’re usually cover here, I believe there are some tactics that can be taken from it and applied to our own B2B sales process. For instance, upselling and cross-selling on the order value. Let’s see how we can use e-commerce’s tactic of upselling and cross-selling and use it to boost our sales.
Personalization is one of the golden rules of cold emailing. Throughout this blog, you’ll find many arguments behind using personalized snippets in your email copy. The more personalized it is, the higher the chance of getting a reply.
Well-run social media accounts can boost your lead generation. This is a premise our guest writer for today argues. And rightly so, Twitter positions well in Google, so prospects who google your brand stumble on your Twitter account too, as I’ve written before. Then, it’s powerful as a prospect warm-up method. But how to boost your lead generation organically?
It’s always a great pleasure for us to talk to our customers and hear how Woodpecker helps them solve their pain points and grow their businesses. This time I’ve talked to Dora Fredenburg from ProSales Connection, who is one of our loyal customers. She shared how they use Woodpecker to make their cold email outreach as easy as possible and generate more leads, both for them and their clients.
The value proposition is probably the most difficult part to craft well in an email. Why? ‘Cause if it sounds even a bit salesy – the prospect may get scared off. Too blurry – the addressee may not get what we want from them and become disinterested. Too personal – it may just seem creepy. So how should it sound so the recipient gets actually intrigued and wants to reply?
Time to get back to the longest-running series on the Woodpecker blog. Last time we reviewed Hunter.io. Today I have another long-standing app for you. It’s Norbert, one of the most popular email finder solutions, so we couldn’t skip it in this series. Let’s see what his co-founder, Sujan Patel, has to say about it.