Introducing If-Campaigns: Send Follow-ups in Response to Recipient’s Action

illustration of app update a feather unedr maintenance

Today I’d like to share some exciting news with you. We’re releasing a new campaign model that will allow you to send follow-ups triggered by the action your prospect takes to add even more personalization to your campaigns.

If-campaigns, as the new model is called, are now available for all users. Let me explain to you how they work and what a breakthrough they are for your follow-up strategy and email deliverability.

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What’s One Thing That We Can Learn From E-Commerce About Sales?

illustration of upsellin or cross-selling in b2b

 

Although an e-commerce sales process greatly differs from the sales we’re usually cover here, I believe there are some tactics that can be taken from it and applied to our own B2B sales process. For instance, upselling and cross-selling on the order value. Let’s see how we can use e-commerce’s tactic of upselling and cross-selling and use it to boost our sales.

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