GDPR After Brexit: How It May Affect Cold Email?

There’s a lot of uncertainty around the United Kingdom leaving the European Union. Since some of you target the UK, I think you wonder what will happen there in terms of GDPR. Will GDPR be still relevant after Brexit? Let’s see.

This blog post was written with the cooperation of Margaret Sikora, our Product Manager and Data Protection Officer at Woodpecker.

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Email Engagement Rate:
Why Your Campaign Stats Matter to SPAM Filters

email engagement rate illustration

We tend to think about email statistics just from a business perspective. Obviously, we want a 100% open rate and no fewer replies. That would be amazing, wouldn’t it? And if it turned out that the majority of replies were positive, we would win. However, the business advantage of getting high email stats is nigh on impossible without taking proper care of email deliverability.

Keep on reading to learn how the reply rate affects email deliverability.

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