Prospect list building is a crucial part of the outbound sales process. The first step is defining your ideal customer profile (ICP). But as soon as you’ve done that, you actually need to find the right accounts, people and their contact details. Here’s a tool stack for step two. A collection of outbound prospect list building tools and services that will help you regularly feed Woodpecker with fresh contacts.
Month: April 2019
The Better You Know How Email Works, the Higher Your Open Rate
There’s a reason why we have 20+ email deliverability articles published on this blog. In order to be a pro at cold emailing and get outstanding results, you need to know how email works. Knowing how email works, however, doesn’t mean writing the best email template out there. It goes well beyond email copy. It means knowing how email is sent and using this knowledge to schedule campaigns.
GDPR After Brexit: How It May Affect Cold Email?
There’s a lot of uncertainty around the United Kingdom leaving the European Union. Since some of you target the UK, I think you wonder what will happen there in terms of GDPR. Will GDPR be still relevant after Brexit? Let’s see.
This blog post was written with the cooperation of Margaret Sikora, our Product Manager and Data Protection Officer at Woodpecker.
Easier Campaign Management in Woodpecker: Announcing Campaign Folders
Today, I have exciting news for you all. A lot of you have been asking for a feature that would allow you to better manage your campaigns. And today, we’re taking the feature from beta. What is the feature I’m talking about? It’s an option to organize your campaigns in folders.
Email Engagement Rate:
Why Your Campaign Stats Matter to SPAM Filters
We tend to think about email statistics just from a business perspective. Obviously, we want a 100% open rate and no fewer replies. That would be amazing, wouldn’t it? And if it turned out that the majority of replies were positive, we would win. However, the business advantage of getting high email stats is nigh on impossible without taking proper care of email deliverability.
Keep on reading to learn how the reply rate affects email deliverability.
Most Universal Cold Email Problems – Did You Face
Any of Them?
You put a lot of hard work into preparing your cold email campaign, yet you get poor results. Hardly anyone opens your emails or very few people reply. You start wondering if your efforts actually make any sense. Sounds familiar? Don’t give up just yet, though. I have some solutions to the most common cold email problems you may face.